If you’re not repurposing your content, you’re losing traffic. Repurposing is a technique to change either the format of your content or change its target audience. For example, you might convert a blogpost into a video and publish it on YouTube. Or you might turn that blogpost into a series of emails, a podcast or even an infographic. A blogpost on your website will only attract people who are interested in reading content. But when you repurpose it, you reach a new target audience on different channels. Imagine converting your blogpost into a Slideshare presentation, and then getting 50,000 views. It’s entirely possible to do this. And further imagine that at the end of your Slideshare, you had an appropriate and highly relevant offer to join your list. Even if a tiny fraction of people who viewed your presentation joined your list, it could still be 1,000 or more new subscribers for you. You can convert your existing content into:
- Social Media Snippets
- Case Studies
- Lead Magnets
- Email Courses
And more… I’d recommend starting off with videos on YouTube, republishing on Medium, pulling out social media snippets, and creating a slideshow on SlideShare. These are some of the best and proven ways to repurpose content that will send heaps of traffic your way.