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Archive | July, 2018

Surprise! One of Your Best Tools to Sell Products is…

Would you believe it’s your “About Me” page?

Surprise! One of Your Best Tools to Sell Products is...

Many marketers are shocked to discover that the “About me” page is actually one of your very best selling tools. Why is that? Because this is where your customers get to know the real you. And the more they feel like they know you, the more likely they are to return to your website, value your advice and purchase your products.

Yes, you do need to have an “about me” page, and it should be REAL. Add your name, your photo and a short bio that reads more like a story than a resume. People should be able to relate to you as a real person because then they are much more likely to want to do business with you.

Feel free to use multiple photos. For example, is there more than one person in your business? Then you should have a photo of each person, or a group shot. Is it just you? Then consider sharing a couple of personal photos, such as you with your family, your pet or your favorite toy (Motorcycle? Car?)

If it’s a hobby related website such as woodworking, then by all means have at least one photo of you participating in your hobby.

Do you have an unusual story of how you became interested or gained experience in your niche? Then share it here. Do you have some particular expertise in the niche? By all means share it.

You’re walking a line between being professional and being the guy or gal next door, and if you can achieve both then you know you’ve got the perfect “about me” page.

Forget Multitasking and Start Doing One Thing Really Well

Yes, you can sing while taking a shower, and you can listen to music while walking and planning your day. But when it comes to the really important stuff, forget multitasking because it’s costing you time and money.

Forget Multitasking and Start Doing One Thing Really Well

Let’s say you’re answering emails while talking on the phone. A great example of multitasking, right? Wrong.

In this case you’re not doing two things at once – rather, you’re alternating your attention between the two tasks. You can’t listen to the person on the phone while you’re forming your email response. And you can’t formulate your thoughts to speak back to the person on the phone while you’re reading the next email.

So what you end up doing is a little bit of task A, then a little bit of task B, and back and forth. And neither task is done well. The person on the phone can tell you’re not listening, and the email response you write misses the mark.

This goes for any task that you can’t put on autopilot. You can shower, walk, run, drive, make coffee and many other tasks without thinking about them because they’re routine and you’ve performed them many times before. But when you’re doing anything that takes real thinking, it’s best to focus just on that task and nothing else.

And avoid distractions. Checking your email, answering the phone and even getting up to get a cup of coffee can take you off track. You lose momentum and you have to backtrack to see where you left off. A recent study of office employees demonstrated that when their work was interrupted, it took them 25 minutes on average to get back into it.

Anything that requires engaged thinking – writing, reading, speaking, etc., is not something you should try to juggle because it will actually cost you MORE time and provide less than stellar results.

So even if you have to lock yourself in a room, disable your email and turn off your cell phone to keep from getting distracted, I suggest you do it. You can answer those emails and return those phone calls later when your work is completed.

Make More Money Online with Live Video

As you know, online marketing is forever evolving. What worked last year might not bring in the customers this year, which is why it pays to stay on top of trends and know what the next hot online marketing technique might be.

Make More Money Online with Live Video

Perhaps the only constants in online marketing are search engine optimization and email marketing. If you think back, these are the two big powerhouses that have been performing well for the last two decades.

Everything else? Changes.

With that in mind, what is the next trend that you can count on and prepare for? How will you be attracting your target audiences in the coming months and converting them into sales and revenue?

From what we can tell, this is one of the hottest up and coming methods that is nearly guaranteed to deliver.

Live Video

Early adapters jumped into live video streaming last year, with good results. But now it’s going mainstream, and if you’re not aboard, you’re going to be left behind.

Platforms such as Instagram Live Video and Facebook Live give you a very personal way to reach your prospects and customer base.

You don’t get to use video edits with this method – it’s like having your audience right there with you, live in your office or wherever you might be. This makes it interesting for both you and your viewers. You can literally film almost anywhere, and they get to see the real you, mistakes and all.

Broadcasting live events is a great way to generate buzz. Expect to see marketers staging more and more outrageous and interesting live ‘shows’ in which they pitch their ideas, advice and products.

Think of the possibilities. You can stream from anyplace and talk about most anything. You can even do live on the street questions of passersby or attendees at your event.

The opportunities are endless and limited only by your imagination.

Here are the keys: Know your audience and what they will respond do. Test using shorter, less publicized live streaming events until you learn what works for your niche and then publicize your events to the max.

Don’t be afraid to experiment or make mistakes. You are human and your audience loves to see evidence that you are just like them.

Be real and be yourself. But don’t be afraid to be an outrageous and yet vulnerable version of yourself as well.

Get guests on your shows to spice things up and provide great information. You might even consider having a co-host so that you can have the continuous back and forth live banter.

The one thing you absolutely, positively cannot do? Is be boring. This is the mortal sin and will lose you viewers faster than almost anything else.

Have notes at the ready so you always have something interesting to talk about.

Keep your ‘umm’s’ and ‘ahh’s’ to an absolute minimum. Look at the camera and smile. Be upbeat whenever possible. People love enthusiasm.

And remember: when you’re speaking live, 80% of your message is non-verbal. It’s the expressions on your face, the hand gestures and all the unspoken communication that people pick up on.

That’s why being upbeat and enthusiastic is so important.

If you want to go beyond theory and dive into live video creation, here’s 22 additional tips to get you started on the right track:

1: Have Two of Everything

Always have a backup of all – ALL – of your equipment. That includes anything that you’re using, even cords, cables and connectors.

2: Charge it

Keep your devices charged and ready to go and keep a backup battery as well.

3: Don’t Blow the Bank

If you’re doing studio style, all you need is a $75 webcam, and $75 microphone and maybe $150 in lighting. This should be plenty give you high-quality look and sound.

4: Expensive Isn’t Always Better

Check specifications on your equipment to know if it’s the best for live streaming. Just because it’s new or doesn’t cost a lot doesn’t mean it’s optimal.

5: Hard Wire is Best, Wi-Fi is Second Best

If you’re indoors, a hard wire connection to the internet is your best bet. Wi-Fi is second best, and cell service is third. If you’re using cell, try to pick a location with a hot spot from another cellular provider as backup – sometime one service is noticeably better than another.

6: Know Your Speed

Check your internet upload speed before broadcasting. (Use a site like speedtest.net) Disable or pause apps you might be running in the background that could slow down your broadcast.

7. Stay Cool

If you’re working outside and it’s hot, put an umbrella over your computer to keep it cool. And find a place in the shade for yourself – no one wants to see sweat running down your face.

8. Test

Before you go live, run a test to make sure everything’s working well and you know what you’re doing. Learn all the controls and mechanics for the live stream app you’re using BEFORE you go live.

9: Lighting and Sun

Indoors or outdoors, avoid backlighting your subject. This includes windows behind you when you’re indoors. If you’re filming outside, be aware of where the sun is and what it might be reflecting off of.

10: Background Noise

Minimize background noise as much as possible. If it’s windy, you’ve got to place a foam wind cover on your mic or the wind sounds will be too distracting for listeners.

11: Clothing

Do not wear stripes or squares if you’re on camera – it does weird things and can be difficult for viewers to look at, not to mention really distracting.

12: Camera Operator

Talk to your camera operator about what you want in the shot, when to zoom and any pertinent details they need ahead of time. Give your camera operator a monitor – they’ll have a much better idea of what they’re capturing.

13: Get Ready, Rehearse, Relax

Get everything figured out and set up in advance. When filming, there’s too much going on to figure things out then.

If you can, rehearse the entire show ahead of time. This lets you see the mistakes you would have made in both equipment set up and execution. Plus, it gives you confidence and reduces pre-show jitters.

Are you nervous? Take deep, slow breaths in and exhale slowly. Smile.

14: Promotion

Advertise your live stream starting two weeks ahead of time. Build it up, remind people and turn it into a must-see event. Write a compelling, enticing, curiosity driven description of what viewers will see and discover.

15: Be Consistent

Regular broadcasts are important for building up a regular following of viewers.

16: K.I.S.S.

Keep it simple, sweetie. There are fewer opportunities to make mistakes that way, and you look more professional.

17: Graphics

Consider using graphics or lower thirds to add context. For example, identifying a speaker on the lower-third graphic (think CNN.)

Do you need to illustrate a point? Make a chart. Find the still shot you need. Practice switching to and from it during a mock live broadcast.

18: Back Up Person

Plan to have one crew member who isn’t specifically assigned to a task. When the unexpected happens (and it will!) the available crew member can handle the problem while the broadcast continues.

19: Do Not Do This

Just like radio, dead silence is bad. A few moments of just background noise – in some cases – is alright, such as the sounds of a game or parade you’re covering.

No ‘umm’s’ and ‘ahh’s.’ Yes, we said that one earlier. But please… too many and you will lose audience members because it drives some people stark raving buggy and annoys others.

20: Interaction

Find ways to interact with your audience. For example, before and after the broadcast, chat, on-stream, etc. Read and answer questions on air.

21: Get to the Good Stuff Fast

Don’t go crazy with introductions or setting up what’s going to happen. Just jump in and get started.

22: Relax. Have Fun

Don’t expect to be perfect because you won’t be, and that’s okay.

Have fun. You made a mistake? Good. Have fun with that, too. If you’re having fun, your audience is having fun, and they’ll tune in to see you again.

That last tip is absolutely the most important.

You’ll find everything is so much easier if you simply don’t take this process too seriously.

Plus, you’ll want to do it again and again if you’re enjoying it, and that’s how you’ll grow your audience, authority and profits online.

Why Your Upsells Aren’t Converting Well

No doubt you’ve seen plenty of upsells yourself, especially in the make-money niche.

Why Your Upsells Aren’t Converting Well

You’ve seen good methods and bad. Maybe you’ve even gotten aggravated at the whole upsell process you had to go through to get your product.

And maybe you’ve even had customers complain to you about your upsells. (Hopefully not.)

Here’s why upsells are so tricky – they can seem a bit… and let’s be honest here…


“Buy my product and you can get XYZ benefit!”

They buy your product and you say, “Whoopsie, if you REALLY want to get XYZ benefit, then you also need to purchase this second product.”

And the third, and the fourth…

This is why some people ask ahead of time if there are any upsells.

They’ve had too many experiences where the product seller held something back from the first product in order to make more money by selling a second product.

It’s like selling someone a car, and then saying, “Wait, if you REALLY want to drive this thing, you might want to purchase a steering wheel, too.”

They purchase the steering wheel, expecting to now get their car, except you say, “Wait, if you REALLY want to drive this thing any distance at all, you might want to buy tires, too, because driving on the rims is slow and hazardous.”

And on and on.

Your upsell needs a REASON to exist beyond you making more money – a reason your seller understands and appreciates.

Building a plug-in and purposely holding back features so they buy the upgrade is not a good reason from the buyer’s point of view (it might be a good reason from your point of view, but that’s another matter.)

Your initial offer has got to be able to stand on its own two feet all by itself, without the help of any upgrades whatsoever. It’s got to give the customer everything they need to get the benefit they seek (the reason they bought the product in the first place.)

The question is, what are “good reasons?”

How about…

Your product provides the benefit, but only with a lot of work. Your upgrade is something that makes the entire process easier.

For example, the initial product teaches how to do something by hand, the upsell is software that automates the process.


Your product provides one method of achieving the benefit, and your upgrade provides more (different) methods of achieving the same result.

For example, your initial product teaches one traffic generation method, and your upsell is a monthly membership in which they get a new traffic generation method each week.


Your product provides a benefit and your upsell is something that complements that benefit.

For example, your initial product is how to convince blog owners to let you guest blog post, and your upsell is how to convert the traffic from guest blog posts into paying customers.

Be careful with this last one. If you go on and on in your initial offer about how you can convert this traffic to sales, then your customers might expect that information to be in the initial product.

Now then, I’d like to propose a slightly different, calmer and more gentle method of upselling.

Instead of inserting a, “Do not pass until you read this” type of upsell into your sales funnel, you try doing all of the following:

  • Suggesting they check the offer out on your download page
  • Suggesting they check it out again inside your product
  • And then following up with a series of emails letting them know why it’s such a great idea to get this upsell this week

And I say “this week,” because you’ll want to offer them a special price that is only good for the first few days after their initial purchase.

I know of one marketer who uses ONLY this method of upsell. Yes, he does not make as much money on his initial sales, but he does sell a boatload of upsells.

And perhaps more importantly, his customers never get angry at him for ramming upsells down their throats. They love him, trust him, and a surprising number do get the upsell before the discount expires.

This is something you might test.

Remember, your upsell needs a reason to exist – a reason beyond you making a profit.

12 Signs Your Website Was Hacked

You’re bring up your site and … something’s not right.

12 Signs Your Website Was Hacked

In fact, something is very wrong.

How do you know if you’ve been hacked?

Here are 12 definite signs…

Your Site Vanishes

If you’re online and your site has disappeared and the only thing that comes up is a blank screen with an, “Oops! Site could not be found,” there could be two reasons.

Either your web designer is modifying the site and it’s not finished yet, or you’ve been hacked.

Your Site Displays Another Website

Some hackers will redirect your site to an adult site by placing redirect code in your files.

Look for a new file or existing file that contains something like this:

<meta http-equiv=”refresh” content=”0; url=http://example.com/” />

Your Browsers Shows a Screen of Death

Your browser might be the first to alert you that your site has been compromised.

If malware is detected, the red screen that says, “The Website Ahead Contains Malware!” is a sure sign that your website needs deep cleaning.

You See Weird Code at the Top or Bottom of Your Website

The hacker might not have been successful or they may have been interrupted, leaving code fragments on your site.

It will look like a bunch of gibberish to the average person and will often be displayed at the top of bottom of the site.

Your Site Loads Crazy Slow, or It Crashes

Hackers may be using your site to send spam emails by the thousands, in which case your entire server and the sites hosted on it will slow down.

It is possible that it’s another site on your shared server that was hacked. Here’s hoping, except now we feel bad for them.

Your Emails Go to Spam

ISP’s maintain spam lists to blacklist domains that send out 1,000’s of spam emails.

If your site is being used to send out emails by a hacker, then your domain may be blacklisted.

If this happens, even the emails you personally send out will be marked as spam.

Admin and Public Sections Look the Same

If the admin section of your site and the public section of your site look the same, then the hackers may have been skinning your admin section to look like your public facing site.

This type of hacking comes with not-so-clever additions promoting the hackers’ prescription drug or adult site of choice.

Viagra Has Taken Over Your Site

You find words that you didn’t type in weird places or added links for products that aren’t yours.

These links might even be given stealth placement inside technological or scientific words.

And sometimes the links are in another language.

Weird or Unusual Activity

You suddenly see a crazy traffic spike for a post you made two years ago.

Or it seems like everyone in Russia has suddenly jumped on your website for no apparent reason.

Maybe you see extra comments that cannot be explained.

The big indicator here is a sudden spike in foreign traffic.

Google Tells You There is a Problem

Google watches your site for problems when it makes its scans. If it finds one, it will report back to you inside Google Webmaster Tools.

Unfortunately, it will also tell your visitors as well when they try to come to your website. This is what causes those warning boxes that pop up in your browser when you visit a site.

You Find Something Wrong in Your Files

If you’re a developer or you can work on your own code, you can monitor your site yourself for strange activity.

PHP files in your theme, the .htaccess file and the extra files in your WordPress home directory are all common places to find hacked code.

You’re looking for hidden or obfuscated code. You can scan your entire file structure for “base64” or look at the ends of PHP files for anything you don’t recognize.

Sucuri SiteCheck Tells You There is (or was) a Problem

Sucuri SiteCheck will scan your website against a database of known problems and determine if it’s been hacked.

It looks for 10 different items to make sure your site is safe, including viruses, spam and redirects.

You can get a manual scan for free or sign up for $89.99 a year to have your site regularly scanned and cleaned. https://sitecheck.sucuri.net/scanner/

Why One Internet Marketer Makes $20,000 Per Month and the Other One is Flat Broke

I’ll wager that 9 out of 10 people who read this won’t get it.

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Not really.

They’ll say, “Yeah, that’s probably right,” and then they’ll blow it off like they never read it.

But the fact is, I’m nearly certain that’s why some people crush it online and others never make more than a few hundred bucks here and there.

For example, imagine you’ve got some individual who maybe isn’t the sharpest tool in the shed. But he doesn’t know that. He thinks he’s unbelievably smart. He thinks his products are radically awesome. He thinks he’s king of the internet and master of his niche.

And even though his products are average and ordinary, and even though he’s not all that bright and certainly not clued in on what’s happening, he still does really, really well.

Then you’ve got this other person who is smart as can be.

She really cares about her customers and wants to help everybody and anybody she can.

She tries her very best to put out products that can revolutionize lives, but she wonders if she isn’t falling short.

Maybe she needs to work harder, or find more answers to give in her products, or just be an even better person.

And she’s failing miserably.

The first guy KNOWS for a FACT that his products ROCK (as he would say) and that he’s “THE MAN.”

And this comes across in everything he does.

His emails, his videos, his website – they all exude a crazy amount of confidence, and customers pick up on that and are drawn to it.

But on her site, and in her emails and videos, she hesitates.

She’s a little bit unsure.

She wants only the best for her customers, so she holds back, just in case her latest recommendation isn’t good enough.

And customers pick up on her lack of confidence and don’t buy.

Simple, right?

Now the question: Are you going to think about this and find a way to use this in your business?

Or… are you going to dismiss it?

“Because I really do think – or at least I believe – that I’m on to something here.”

“In fact, I KNOW I am.”

Take a look at those last two sentences and notice the contrast.

Which one makes you sit up and take notice?

Which one makes YOU confident that I know what I’m talking about?

See what I mean?

You don’t need to be a jerk about it, but confidence and belief in your products will go a heck of a long way towards making you sales and customers who become raving fans.

Try it.

The Best Morning Routine for Online Marketers

You’ve heard about morning routines and how powerful they can be for jump starting your day. You might even have your own morning routine, and that’s terrific.

The Best Morning Routine for Online Marketers

But what I’m about to share with you beats every single morning routine out there. One note: I said this is the best morning routine for online marketers, and hands down, it is. But it’s also the best morning routine for plumbers, horse trainers, athletes, CEO’s, astronauts and street sweepers.

That’s right – it’s the best morning routine for EVERYBODY.

And get this – it’s actually the morning routine BEFORE your morning routine.

In fact, without this “pre-routine,” your other morning routines are pretty much useless.

Here’s what it is: Sleep in total darkness, with no electronics and no sound for a solid 7-8 hours each night.

As blasé as you might think this advice is, I can tell you from personal experience that it is life-changing.

Many professionals get 6 hours or less of sleep each night. They have to PUSH themselves all day, drink energy drinks and coffee until their hands shake, and then have a drink or two before bed just to try to unwind.

Then the alarm goes off again the next day and they’re tired, groggy, irritable and angry they have to face the day again.

But YOUR LIFE can be way different (and better) than this when you start getting enough sleep.

Here’s a few power sleep tips to get you started on the right track:

Don’t eat anything for the last 3 to 4 hours before bed.

Shut off all electronics and even unplug the Wi-Fi.

Block every bit of light coming into your bedroom. Turn down the thermostat to a comfortably cool level, even a bit chilly.

And go to sleep when your body tells you to – not when your work is done.

Get sleep like this routinely and you’ll start getting twice as much done in half the time when you’re awake. You’ll have MORE leisure time, not less.

You’ll be healthier. You’ll get sick as often, and I bet you’ll also lose those stubborn 10 pounds you couldn’t seem to shake when you were sleep deprived.

You’ll be happier. You’ll have more energy. And you’ll forget all about energy drink (because you won’t need them)!

You’ll think better and more clearly. You’ll have a better memory. You’ll deal with stress better. You’ll be in a better mood and people will like you more.

You’ll like yourself more. 😀

If you’re sleep deprived, building your online business will seem like WORK.

If you’re well rested, you’ll have natural motivation and it will seem like play.

Try it for one week.

It’s the greatest productivity tool, energy enhancer, mind booster and happiness pill all rolled into one.

The Secret to Online Business Success: Ignore 95% of Your Possible Marketplace

A friend of mine works with brand new marketers on setting up and building their business. Can you guess the number one problem these new marketers make for themselves? They want to target EVERYBODY…

The Secret to Online Business Success: Ignore 95% of Your Possible Marketplace

EVERYBODY who has a kid.

EVERYBODY who wants a date.

EVERYBODY who wants to make money.

EVERYBODY who wants to lose weight.

My friend has to go around and around with them to convince them of one simple, powerful fact:

The more you specialize, the more you sell.

Think of a general practitioner doctor versus a brain surgeon – who do you think makes more?

Think of a general contractor versus a contractor specializing in high rise buildings – who do you think makes more?

Think of a regular fireman versus one who puts out fires in oil wells – who do you think makes more?

Online marketing is no different.

You cannot target senior citizens the same way you do twenty-somethings or new mothers or busy executives.

That’s why you’ve not only got to pick your niche – making money, health, diet, dating, etc. – you’ve also got to pick your audience.

And even if you are STILL thinking you can target every single overweight person with your diet product, ask yourself this… how are you going to contact and sell to all of these different people?

A market that is too wide does not work.

Want to teach marketing to ALL small business owners? Good luck.

Want to teach marketing to chiropractors? This is an opportunity worth pursuing, especially if you drill down further into local areas such as chiropractors in regions.

Want to teach dating techniques to every single person out there? Yeah, right.

Want to teach dating techniques to single guys under 30? You can make a fortune.

Pick your niche, and then pick your audience within that niche. You’ll have a far easier time finding your prospects, knowing how to talk to them and how to sell them.

So if you really want a fighting chance at success in business, learn to be selective and target your niche carefully. Serve the needs of a carefully selected niche well, and the sky is the limit for you and your business!

“But… I Don’t Know How!”

“I want to start an online business but I don’t know how.”

“I want to start my own blog and list build but I don’t know how.”

“I want to create a product but I don’t know how.”

I want to [insert whatever it is you want to do] but I don’t know how.”

But… I Don’t Know How!

Well guess what… neither did every single person who did it for the first time.

But you’re got to take the leap anyway, and take it on faith that you will land on your feet.

Figuring things out on the fly is a learned skill.

And the more often you take the leap – any leap – without knowing exactly where you’re going to land, the better you get at it. Plus, each time makes you better equipped to leap again and again and again.

Learning to operate at a high level within unknown scenarios is more valuable than learning a specific set of skills for a specific situation.

Prepare yourself mentally for being unprepared.

You can never anticipate the exact skills you will need until you need them. In fact, you don’t know what you don’t know until you find out you don’t know it.

You’re going to hit road blocks. Expect them. And expect to crash through those roadblock to the other side, too.

Expect challenges. Expect setbacks.

They are coming for you, so be prepared mentally.

Go in fighting, not retreating.

Keep your eye on the goal and nothing will stop you…

…but if you look only at the obstacles, you will never get far.

Think about this – your entire life you have been flying by the seat of your pants in one fashion or another.

Don’t stop now.

When they tell you to seize the day, they don’t mean tomorrow – they mean TODAY.

Take the leap, because you got this!

10 Marketing Mistakes You Can Correct

We all make mistakes, errors, blunders and things we really wish we hadn’t done.

10 Marketing Mistakes You Can Correct

Remember the last time you facepalmed?

Yeah, me too.

Let’s see if we can catch the next mistake BEFORE you make it.

And let’s also see if you’re already making one or more of these marketing mistakes.

If you are, you’re not alone.

Targeting Everyone

Who are you targeting with your online marketing campaigns? Everyone with internet access? Everyone who needs to lose weight? Every parent on the planet?

You need to narrow your target market.

If you look at the demographics of your current customers, that will tell you who to target. Don’t make assumptions about the demographics of your customer base. Women do search for sporting goods and men are interested in hair care, for example. Get to know who your customers are and you’ll do a better job of targeting.

Or if you are just starting out in a niche, it gets even easier. You get to decide exactly who you want to target and find out where those people are found.

Not Having a Blog for Your Website

Your website needs a blog, because blogs increase traffic. Businesses with blogs tend to have over 90% more inbound links, which helps you to get found by the search engines.

Blogs also help you to build a relationship with your prospects and customers, while giving you credibility and visibility. You write a post with great info, your prospects see and realize you know what you’re talking about, and they start reading more of your posts. Pretty soon they realize they like you. They trust you. And they buy from you.

Blogs are also a place where you can interact with your customers and prospects. You make a post and they get to respond. Then you get to respond to their comments. You can use your blog to get feedback on ideas and products.

And you can integrate your blog with social media, driving more traffic to your blog and website from social media, while driving visitors to your social media pages for even more interaction.

Lastly, you can share links to all of your blog posts on social media, not just your new posts. This is a great way to keep all of your pages alive.

Not Tracking Return on Investment

Do you know how much money you’re spending on your online marketing strategies and what kind of return you’re getting?

You don’t want to blindly throw money at digital marketing strategies without measuring the return on investment. And if you don’t measure your return on investment, you won’t know how successful (or unsuccessful) your strategy is. The key is to stick to what’s working and modify what’s not working. And to know this, you’ve got to track and measure.

To calculate your return on investment, you’ll first figure out what you’re measuring. It is traffic? Leads? Click-through rates? Conversions? Once you know your campaign goal, you can calculate your ROI.

Take the financial gain and subtract the cost of your investment. Divide that number by the total cost of your investment, and that’s how you calculate return on investment.

Be diligent about tracking ROI on all of your campaigns from here on out, because it’s the only way to see if your strategies are successful.

Not Using Videos

Videos are engaging and capture attention like no other medium. And video content can be a great way to get people to go to your website.

In a recent survey, 43% of people who watched a video in the past month also checked out a website because of a video. 22% said they requested information on a product. And 15% made a purchase – because they saw a video.

Get your own YouTube channel and take advantage of the second highest trafficked website on the internet. Then post your videos on Facebook, and even make 1 minute videos for Instagram. Videos can generate new prospects for you, and ultimately lead to new customers as well.

Forgetting About Mobile Users

Depending on your niche, it’s entirely possible you’re getting more visitors from mobile devices than laptops and computers. This is exactly why your website needs to be optimized for mobile devices.

50% of people say they will use a company less often if the website isn’t mobile friendly, even if they like the brand. 48% of people think you don’t care about them if your website isn’t optimized for mobile users.

And because 90% of time on mobile is spent in apps, you may want to consider making a mobile application for your business. But even if you’re not going to create an app, you’ll want to at least make certain your site is mobile friendly. Not sure if it is? Pull out your phone and check right now.

Having a Slow Website

Slow websites drive visitors away. You work hard to get people to your website – why send them away before they even get to see it?

Your visitors will abandon your site if it takes too long to load. If you need to spend more money for faster web hosting, then do it.

Every second counts and you cannot afford to lose customers.

Not Offering Discounts to Your Best Customers

Frankly, I think you should offer coupons and discounts to everyone from time to time. This way people who are on the fence may jump in, order, and realize they love your products.

But you should at the very least be offering discounts to your current customers. They deserve to be rewarded for patronizing you.

When you bring out a new product, offer it to them at a discount. Ask nicely for feedback and testimonials, and you’ll likely to get both. The feedback can be key to tweaking your product and making it even better. And the testimonials can earn you many more sales in the future.

Shunning Social Media

I’m surprised by the number of marketers who still avoid social media. It doesn’t cost you anything to make a Facebook, Twitter or Instagram account. And it is a great way to interact with your customers at low or no cost to you.

You can use social media for brand building, interactivity, buzz building, consumer insights, enhanced marketing effectiveness and broad reach. And because your customers are on these platforms, you need to be on them as well. In fact, 81% of people in the US have a social media profile.

When you do create your profiles, don’t buy followers. If you get caught, you’ll lose your reputation. Plus, it looks darn suspicious if you have 10,000 followers and not a single one of them engages with your content.

Not Commenting on Blogs

This applies to your own blogs and other blogs, too. On your own blog, you should engage with readers by answering their comments. Your subscribers will be surprised and pleased. And in return they will begin commenting more often. Plus, blog comments help with SEO to rank higher and get found by more traffic.

Keep your comments appropriate and professional at all times. And don’t forget to comment on other people’s blogs, too. It’s a way to subtly promote your own brand.

Your comments should be natural and informative to establish your credibility and likeability. Remember to use your full name and your face avatar, as well.

Not Guest Blogging

Why would you want to go to the trouble of writing an entire post of great content, just to post it on someone else’s website?

Three reasons:

First, you get exposed to an entirely new audience who may not have even heard of you. And yes, some of them will click your link and go to your website to grab your free lead magnet, thus joining your list. And some of those folks will become your customers.

Second, you’ll create a connection with a peer in your niche. And you never know what can happen if you continue to grow this relationship – it could eventually become very fruitful.

Third, because you can link back to your website or blog, you’ll be improving your SEO by increasing your domain authority.

How many of these mistakes are you guilty of? No worries, because now you can take action, get busy and correct them. Just pick one for now to work on, and when that’s in motion, you can begin working on the second one. No need to feel overwhelmed if you have several of these to do. Remember, inch by inch it’s a cinch.

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