One way to get exposure for your website is by joining traffic exchanges. There are a couple things to keep in mind if you want to do traffic generation with traffic exchanges.
You can join traffic exchanges for free and earn credits when you click on other people’s ads. If you enjoy sitting in front of a computer looking at ads you can build up a lot of credits which can be exchanged for your own advertising.
Another way to get exposure is to purchase credits for your ads. The more credits you purchase the more often your own website will be shown to other members who are surfing.
This is not necessarily the highest quality of traffic. However, if you play the numbers eventually you will get some benefit out of it.
One strategy is to promote a landing page and build your mailing list. This makes sense because you can then follow up with people who subscribe via email.
This makes traffic generation with traffic exchanges a good long term advertising strategy.