You work hard to write the perfect email – and then nobody even opens thedarn thing.
What’s a marketer to do?
Try a new subject line using one of the following tactics:
Insert your personality and get personal.
Let’s face it – no one gets excited by dry toast, which is precisely whyyou need to let your own personality shine in your subject line.
True, some people won’t like your personality. So what? Others will loveyour personality because they see themselves in you, and they’ll becomerabid fans.
Examples: “Three experts in our niche that are flat out WRONG,” “Why Iloathe beets and want them exterminated from the planet,” “Why I checkunder my bed before going to sleep,” and “10 things the worst world leaderin history taught me.”
In a big field of words (think your Gmail inbox) numbers and symbols standout.
For example: “7 ways to screw this up,” “3 people I hate” and “5 days inthe doghouse.”
Ask a question.
For whatever reason, questions just seem to work better thanstatements.
For example, instead of, “How to do this,” you might ask, “Can you tell mehow to do this?”
Other examples: “Why can’t you go to the bathroom?” “Where do you want meto ship this?” “Is the dorky look back in style?”
Strange headlines get clicks – sometimes. This one is a little tricky, butif you can arouse enough curiosity, you’ll be blown away at how manysubscribers open your emails.
Examples: “My Dr. told me to eat dirt,” “How to know you’re about to have aheart attack” and “The dessert only diet.”
Super short subject lines:
There was a reason why, for awhile, you kept seeing the subject line,“Hey.”
But like anything else, once it’s used too much, its effectiveness wearsoff.
Still, every once in awhile try using either a one word subject line, or ashort subject line that you use as a great opening to a story.Examples:
“Damn,” “That’s when I knew,” “Groan…” “Facepalming AGAIN,” “Yikes!” “Ohno!” “How did THAT happen?” “Unbelievable!” and so forth.
And one last sneaky but ultra-important tip: Always send out youremails a second time to everyone who didn’t open them the firsttime.
How this works: Nearly every autoresponder has this option now, and ifyours doesn’t, ask for it.
Send out an email in the morning. Wait 8 to 12 hours, and then resend it toeveryone who didn’t open it the first time.
Use a different subject line the second time, but keep the email thesame.
Your second subject line can be entirely different from the first, thus(hopefully) sparking interest in those subscribers who didn’t open thefirst one.
Or you can simply say, “You missed this earlier email,” or somesuch.
Typically, I get nearly as many opens the second time I send an email as Ido the first time.
It’s a great way to reuse your emails. You’re not bugging those subscriberswho did open your first email. And you will get more clicks and make moresales with almost no additional effort.
You can even schedule the second email when you send out the first. Justmake sure to send it only to those readers who did not open it the firsttime.