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Sneaky Tips to Get Your Emails Opened

You work hard to write the perfect email – and then nobody even opens thedarn thing.

Sneaky Tips to Get Your Emails Opened

Sigh.

What’s a marketer to do?

Try a new subject line using one of the following tactics:

Insert your personality and get personal.

Let’s face it – no one gets excited by dry toast, which is precisely whyyou need to let your own personality shine in your subject line.

True, some people won’t like your personality. So what? Others will loveyour personality because they see themselves in you, and they’ll becomerabid fans.

Examples: “Three experts in our niche that are flat out WRONG,” “Why Iloathe beets and want them exterminated from the planet,” “Why I checkunder my bed before going to sleep,” and “10 things the worst world leaderin history taught me.”

Use numbers.

In a big field of words (think your Gmail inbox) numbers and symbols standout.

For example: “7 ways to screw this up,” “3 people I hate” and “5 days inthe doghouse.”

Ask a question.

For whatever reason, questions just seem to work better thanstatements.

For example, instead of, “How to do this,” you might ask, “Can you tell mehow to do this?”

Other examples: “Why can’t you go to the bathroom?” “Where do you want meto ship this?” “Is the dorky look back in style?”

Invoke Curiosity.

Strange headlines get clicks – sometimes. This one is a little tricky, butif you can arouse enough curiosity, you’ll be blown away at how manysubscribers open your emails.

Examples: “My Dr. told me to eat dirt,” “How to know you’re about to have aheart attack” and “The dessert only diet.”

Super short subject lines:

There was a reason why, for awhile, you kept seeing the subject line,“Hey.”

It worked.

But like anything else, once it’s used too much, its effectiveness wearsoff.

Still, every once in awhile try using either a one word subject line, or ashort subject line that you use as a great opening to a story.Examples:

“Damn,” “That’s when I knew,” “Groan…” “Facepalming AGAIN,” “Yikes!” “Ohno!” “How did THAT happen?” “Unbelievable!” and so forth.

And one last sneaky but ultra-important tip: Always send out youremails a second time to everyone who didn’t open them the firsttime.

How this works: Nearly every autoresponder has this option now, and ifyours doesn’t, ask for it.

Send out an email in the morning. Wait 8 to 12 hours, and then resend it toeveryone who didn’t open it the first time.

Use a different subject line the second time, but keep the email thesame.

Your second subject line can be entirely different from the first, thus(hopefully) sparking interest in those subscribers who didn’t open thefirst one.

Or you can simply say, “You missed this earlier email,” or somesuch.

Typically, I get nearly as many opens the second time I send an email as Ido the first time.

It’s a great way to reuse your emails. You’re not bugging those subscriberswho did open your first email. And you will get more clicks and make moresales with almost no additional effort.

You can even schedule the second email when you send out the first. Justmake sure to send it only to those readers who did not open it the firsttime.

Think You Can’t Compete?

Okay, your competition has been around longer than you.

Think You Can’t Compete?

They know more than you about your customers, your products, yourmarketing…

…let’s face it – they’re race horses, and you’re a mule.

But what does that mean?

New marketers feel like they are coming into a race when it’sthree-quarters over.

Seasoned marketers know more, have more tools, more contacts, morecustomers, bigger lists, more outsourcers and so forth.

How is a mule to compete against a tried and true race horse?

One step at a time, that’s how.

In 1976, the Great American Horse Race – 3,500 miles long through 13American states – had 90 teams of purebred race horses competing…

And 1 team of mules.

That’s right, mules – competing with thoroughbreds from across the world inthe perhaps the longest, greatest horse race ever.

Entered in the race were Viking horses from Iceland; Arabian stallions,favored to win by almost everyone; tall Irish thoroughbreds; strikingAppaloosas; and horses from France, Australia, Denmark and Japan.

And then there was Lord Fauntleroy, the mule. “Leroy,” for short, was thechoice steed of Virl Norton, a steeplejack from San Jose, California. LadyEloise was the backup mule. And no one – no one – took themseriously.

3,500 miles later, you already know who won: The most unlikely victor inany horse race, ever. As Leroy crossed the finish line into the stadium, heflopped his ears and gave a victorious “hee-haw.”

The mule had won with 315.47 total hours. Second place went to an Arabian,clocking 324.6 hours. That’s right – it wasn’t even close.

When you think you can’t compete – when you’re sure you don’t know enough,have enough experience, don’t have the contacts or whatever thought isgoing through your head, just think of Leroy.

No one expected him to win except his owner and rider, Norton.

Maybe no one expects you to win, either, except maybe your spouse orloved-one.

That’s okay, because if you simply stay in the race and be consistent, youcan outshine them all… Or at least cross the finish line with a lovelypayday for yourself.

7 Ways to Get Free Traffic for Your Blog

So you’ve set up your blog and you’ve got several posts – and no readers. Now what? Here are 7 proven methods to drive traffic to your blog in no time…

7 Ways to Get Free Traffic for Your Blog

Facebook Fan Pages. You can set up a Fan Page for your blog in about a minute – ten minutes if you’re hunting for a photo and just the right thing to say. It’s simple, easy and free, and here’s my favorite part: Once people become fans of your blog they’ll be able to see your blog updates when they’re on Facebook. Plus, when they like your blog, their friends see that and check out your blog, too. Some of them ‘like’ it, and their friends check out your blog, and so forth.

Twitter. Yes, just about everyone seems to be either on Twitter or joining, so go ahead and set up a Twitter account just for your blog. Again, it’ll take you a whopping 2 to 3 minutes. Make a few interesting Tweets, and then begin adding followers. Use one of the many Twitter add-ons to schedule your tweets to run around the clock, mixing them up and always making them interesting. Tweet each time you make a new blog post, and be sure to use your blog’s URL in your profile. Ask others to retweet you, continue to build your followers, and you’ll be driving traffic to your blog in no time.

Forum signatures. We’re going to assume you’re blogging about a topic you thoroughly enjoy, and thus you belong to at least one forum that focuses on that topic. Be sure to place your blog information in your signature line, using something catchy that teases them into checking out your blog.

Social Networking, RSS Feeds and Blog Directories. How are people bookmarking and /or finding blogs these days? Through blog directories, RRS feeds and social networking. That’s why you want your blog to have all those social networking buttons – they’re not just for decoration. And get your blog listed in all of the big blog directories as well. Here’s a list to start you out…

http://www.toprankblog.com/rss-blog-directories/

Blog Commenting. Find the most widely read blogs in your niche and comment on their posts. Here’s how: Create an Icon that absolutely catches the eye. If you’re not sure what it should look like, spend some time looking at other Icons/Gravatars and see which ones positively pop out at you. Next, leave helpful, interesting comments on the blogs, always with your blog’s URL in the website field. Last, watch to see which of these blogs sends you the most traffic, and focus your commenting on those blogs. Better yet, hire someone to post the comments for you.

Guest Posting. Now that you’ve been leaving great comments on these blogs, let’s take it a step further. Contact the blog owners and ask if you can write a guest post for them. Since they’ve been (hopefully) seeing and reading your comments, there’s a good chance they will be open to letting you do the heavy lifting of writing a blog post for them. To increase the chance they’ll say yes, actually attach the blog post to your email. If they turn you down, it could be because they didn’t like your topic, so ask if there is something else they would prefer. Then resubmit your original blog post to another blog.

Ezine Articles Dot Com. Yes, this is still a good way to drive free traffic, for a couple of reasons. First, people searching for information on Google often land on a particular article at this website – so why shouldn’t it be your article? With your blog in the resource box, this can result in free traffic. And occasionally your article will end up on someone else’s website – again, a good source of free traffic, not to mention another backlink.

Success With Facebook Ads

By now you’ve either tried Facebook advertising or you’re about to. Here are a few tips and tricks I’ve picked up along the way to get my ads noticed and clicked on for the least amount of my advertising dollars…

Success With Facebook Ads

1. Use an awesome picture. What’s the first thing a Facebook user notices about your ad? The picture, of course. Use only the best, highest quality images you can find that are relevant to your headline. For example, if you’re running an ad for jewelry, choose a photo of a gorgeous pendant or ring. If you’re advertising dating, use sexy ladies if you’re targeting men, and handsome hunks if you’re targeting women.

2. Target your ads to small groups. Rather than target an ad to women aged 18 to 45, take the time to target to smaller groups so you can test your results, such as women aged 18-21, 22-25 and so forth. By finding your prime targeted groups, you’ll achieve the greatest click through rates and the biggest bang for your buck.

3. Focus the ad. That is, target it to one thing and one thing only. Facebook ads are small – you don’t have the space to advertise the 5 benefits of your product so don’t try. Instead, keep it tightly focused on one theme throughout the headline, picture and description.

4, Start with CPC, then move to CPM. By starting your campaigns with cost per click, you’re discovering what people will click on. Once you’ve got your campaign fine tuned, you can back it out to cost per thousand impressions (CPM) for a lower overall cost to you.

5. Set your initial spending limits low. While you’re testing you want to be careful – sometimes Facebook advertising comes in like a dripping faucet, and at other times it’s more like a fully opened fire hose. By setting your initial spending limits low you can see which campaigns are making you money and then increase your daily limit on those.

Facebook makes it easier than ever to reach your perfect customer. Implement these simple tips with your Facebook advertising, and get better results right out of the gate.

How to Get Your Blog Posts Read

I feel almost silly writing an article on this topic, because I can sum it up in one sentence:

Write about your own personal experiences in story form.

How to Get Your Blog Posts Read

That’s it! People love stories – especially true ones – that show you overcame an obstacle, solved a problem, created something positive and so forth.

So if you’re writing a blog post about how to increase traffic, use your own examples of what you did, how you did it, and the results. If you can flavor it with storytelling skills that keep your reader riveted, so much the better.

And who better to show you how to tell a story than professional stand up comics? These guys and gals live and die by the story – they either get it right or they’re booed off the stage, and being booed is not funny or fun.

The steps to great storytelling according to comedians?

  1. Be Brief (don’t ramble – get to the point)
  2. Give Details (the useful ones – don’t bog the story down with useless stuff)
  3. Use Story Twists (surprise is a wonderful thing)
  4. Work the Crowd (or in this case, your readers)
  5. Act Out The Characters (difficult to do in a blog, but I’ve always thought lending your own personality or character to your writing is extremely important)
  6. Practice (write often – the more you write, the better you’ll get)
  7. End on the Biggest Laugh (or point if you’re a blogger)

Get the details on how comedians tell great stories here:

http://www.askmen.com/money/how_to_400/443_how_to.html

Implement these storytelling tips into your blog posts, and you’ll engage your audience on a deeper level, and keep them hooked on your content.

How to Grab Attention on Facebook

Half of Facebook’s more than 2.2 BILLION active users are on Facebook in any 24 hour period. In addition, the average U.S. Facebook user spends nearly 6 hours a month browsing this social network.

How to Grab Attention on Facebook

In other words, if your business isn’t on Facebook yet, maybe it should be. And one of the first questions I invariably receive from newcomers concerning Facebook is, “What should I post to get people interested in my business?” Here are some ideas:

Showcase your customers. If you’ve got photos, videos or emails from happy customers using your products, go ahead and show them. Just remember, you’re not bragging about your product, you’re showing what your customers are doing with your product. Keep the difference in mind when choosing and framing content and you can’t go wrong.

Instead of showing a testimonial from Jimmy telling how great your product is, show Jimmy using or enjoying your product, or show the direct results Jimmy achieved with your product. For example, if you teach your customers how to restore classic cars, show Jimmy with before and after shots of his car.

Use humor. Don’t make yourself or your business overly serious on Facebook. Instead, use light-hearted humor whenever possible. This isn’t necessarily telling jokes – most times it’s simply taking a poke at yourself or your day, showing something in a humorous light, being witty or simply sharing that silly thing that happened to you a few minutes ago.

Post funny videos, especially if they’re relevant to your business. And don’t just grab videos from YouTube – make your own quick videos when you feel inspired.

Give them content. Facebook isn’t necessarily the place to offer long winded diatribes about anything. But it is a great place to share cool content – especially the “How-to” variety and the entertainment variety. And it doesn’t all need to originate with you – use curated content to round out your own and keep people engaged.

Let them inside. That is, show off your staff (if you have one) or your family or the inner workings of your business. Engage them by pulling back the curtain and showing what they normally wouldn’t get to see. For example, if you’re a one person business working out of your home, show them your office, your view, and your little dog that keeps you company. If your business has oodles of employees, post pictures of your in-office celebrations such as birthdays, as well as the antics that go on and so forth. By giving them a peak behind the curtain, your friends and fans feel very much included and part of the group. You’re no longer just a business, you’re part of their circle.

Ask questions. Nothing engages other people like asking them their opinion on something, even if it’s as silly as, “What’s better: Baseball or Football, and why?” Posts with questions get the conversation rolling, especially when it’s an easy question to answer. And be sure to respond to the answers you receive.

Use these Facebook “attention getters” to quickly begin brining more people your way.

Are Webinars For You?

Perhaps one of the easiest ways to make good money online is by doing webinars.

Are Webinars For You?

Here’s how it works in a nutshell: You choose a date and topic for your webinar, promote it, give great information on the webinar and then promote a product at the end. It’s like one big informational sales letter, in that you begin by giving away a great deal of awesome info, and you close by offering them even more information or a service or membership they can use to implement what they’ve just learned.

If you either have a skill that others want to learn, or you can interview an expert who has the skill (or information) people want to learn, then you can do a webinar.

Here are the steps to ensure your webinars generate income…

1. Make the webinar an experience. There is so much I can say about this, but it might all boil down to the following: Do NOT be boring. As you put your webinar together, think about your customers and what they want to learn and experience. Make it interesting, exciting and fun. Plan to show major enthusiasm for your topic, and to answer questions. Remember, they can leave the webinar any time they like, so make sure it’s worth staying for.

2. Provide great tools. If you’re partnering or using affiliates, provide great blog posts and emails so they can drive as much traffic as possible to your opt-in page. And provide a good variety – you don’t want every affiliate sending out the same email, since they begin to look like spam. Instead, consider helping each affiliate to write a unique email tailored exclusively for their list.

3. Spend time on your registration page. This is the page you and your partners or affiliates will be sending traffic to, and it’s do or die. Prospects decide whether or not to sign up for your webinar based upon what’s on the page, so spend a little time fine tuning it to produce the most sign-ups possible.

4. In creating the slides for your webinar, try to have a new slide every minute or two with one or more important points on it. This keeps the webinar moving and interesting.

5. You can do the webinar by yourself or with a partner. The nice thing about having a partner is you can have a give and take of information, adding in bits that the other might overlook. Of course whoever the expert is will do most of the talking, but the second person can ask questions and add a different dynamic to the call.

6. Promote the webinar. Begin promoting no more than a week in advance because frankly, people have short memories. And as the webinar gets closer, promote it more often with increased urgency.

7. Send reminders. The day before the webinar is the time to send the first reminder, preferably in the early evening. Send the second on the morning of the webinar, and the third reminder 30 minutes before it begins. “Did you forget?” Is a great subject line for the last minute email you send out. Also remind them that there are far more people signed up than there are open webinar slots (assuming this is true, which it usually is.) Suggest they get on the webinar early to ensure they get a “seat.”

8. Start the webinar on time. Don’t wait for stragglers, you’ll just irritate those who bothered to show up on time.

9. Give some of your best stuff. Seriously, you want to majorly over deliver, because the more you give, the more your listeners will want to know. If you hold everything back then not only do you run out of things to talk about – your listeners also wonder if you know anything at all.

10. Be a tease. Seriously, while you’re delivering great content you will also be inserting teasers here and there for the pitch that comes at the end. For example, you’re telling them how to do “a, b and c,” and of course they’ll need “d, e and f” which you don’t have time to cover here but you’ll give them a chance to learn all about it at the end of the presentation. For example: Your webinar is on traffic, so you teach several basic methods on the call and allude to the many advanced techniques they can also use – when they know how.

11. Remember, it’s not about you, it’s about your audience. If your webinar system allows questions to be typed in (such as GoToWebinar) then the person who isn’t doing the talking can keep track of the questions and make sure they get answered. Great trick: Imagine you are a new listener hearing you for the first time. What do you want to know? What isn’t clear? What questions might you have? Always keep your listeners in mind, and even periodically check in with them to see if they’re following what you’re teaching.

12. Make your offer deliciously irresistible. The entire webinar should flow nicely into the offer you’re making, and the offer itself should be as irresistible as possible. Pile on the benefits, make it clear what this will allow them to accomplish, and back it with a super strong guarantee. Place the URL of the order page on the screen and tell them exactly what will happen when they order.

13. Give a bonus to the first “x” number who grab your offer. This is a great way to get them off the fence and moving fast. Depending on the price point and the number of listeners, limit your special bonus to the first 10 to 50 people who sign up.

14. Stay on to answer questions and give order updates. If one person has a question there’s a good chance others have the same question. Plus you can be there in case they have a problem ordering. And as the orders come in, update the listeners on how many of the bonuses are already gone. This provides proof that others are buying and they should as well. You might even close out the webinar by letting them know you’re confident the bonuses will sell out this evening.

15. Follow-up. Send an email thanking them for attending and reminding them of the URL to order if they haven’t already.

16. Post the replay online for a few days and inform all those who did not attend to listen to it before you take it down.

It’s fairly common to make several thousand dollars from one webinar, depending of course on your offer and your listeners.

What if you don’t have a product to promote? Then you’ve got a couple of options:

1. Choose an affiliate product and ask the product owner to do the webinar with you, splitting the profit between the two of you.

2. Make your product a series of teaching webinars. These are additional webinars that they pay to attend to learn the rest of what it is you’re teaching. Record them and get transcriptions, and now you’ve got a product you can sell on future webinars.

So, are webinars for you?… If so, these tips will help you get started on the right track!

Your Traffic Methods Determine Your Income

I see new marketers all the time who have a goal of a $100,000 per year or even a million dollars per year. And how are they getting their traffic? They’re happily submitting articles, writing blog posts and commenting in forums and blogs.

Your Traffic Methods Determine Your Income

Now, if your goal is to earn an extra $1,000-$2,000 per month, then these methods are great. But if you want to earn far more, you’ll want to change the way you get traffic.

No one that I know of is making large sums of money using only these methods. Instead, they are doing either SEO, PPC, Facebook Ads, or creating their own products and affiliate programs.

Or they have a HUGE list. But how do you get a huge, responsive list? Generally by using SEO, PPC or some kind of advertising.

So the real questions to think about when it comes to not only traffic but also any issue regarding your business is:

A) What is your goal?

B) Is what you’re doing going to get you to that goal this year?

And if it’s not – look for another method.

I will say there are of course always exceptions to the rule. If you’re really good at a particular marketing strategy like blogging, or direct sales using Facebook chats and other social networking engagements AND you sell products that can pay you high commissions, it IS possible to build a 6 or 7 figure income with free marketing.

But for the average person, paid advertising can be a faster path to the higher income tiers. Either way, choose a strategy that works within your current budget and commit to learning how to execute that strategy at the highest level possible if you are in the online marketing game to make a serious and life-changing income.

9 Ways to Be Certain You’ll Fail in Internet Marketing

Success is great, but failure is EASIER! Come on… I know you can do it. Here’s how:

9 Ways to Be Certain You'll Fail in Internet Marketing

1. Be filled with doubt. Cultivate it at every step, looking for reasons why you will fail, why your business plan won’t work, why effort is fruitless and hopeless. People who are successful want that success, they dream about it, breath it, live it in their minds over and over before it happens in real life. When successful people feel doubt trying to creep in, they stamp it out faster than a cockroach in their kitchen. No wonder why they succeed. If you’re going to fail and fail big, you’ve got to be sure you’re filled with self-doubt from the time you get up until you fall asleep at night.

Whatever you do, do not listen to or read positive messages, do not become enthusiastic, and try your best not to be happy. Just sit in the corner quietly with your milk and a giant box of cookies (or your beer and burritos) and don’t come out of that corner until you’ve convinced yourself that you’re a big fat failure who will never succeed at anything. Remember, negative self-talk is crucial to your failure. If you let positive self-talk creep in, you may accidentally succeed, and then where would you be?

2. Be a vacillating slick willy. Don’t stick to one plan. Do NOT make any decisions. Do not move in one direction – move in all directions at once. Buy every ebook and program out there on how to be successful online, and then don’t even read them. If you do read them, bounce from one to the next without doing anything. Change your mind every week on your course of action. When you’ve mastered this, begin changing your mind every day. Aim to change your mind hourly, because this is the pinnacle of failure.

Here’s the monkey mind chatter to strive for: “Should you do this or do that or do this and that or that other thing or what about this hey I could do the thing over there but whoa, what’s this? Maybe I should do this – what do you think?”

Go ahead and second, third, fourth and fifth guess yourself silly and until your mind is numb and all you can do is veg out in front of the TV. Above all else, do NOT make one plan and stick to it – that’s the kiss of success and you do not want that.

3. Turn your obstacles into failures. Those stupid successful people are always taking their obstacles and turning them into triumphs. When their new website isn’t cutting it, what do they do? Fix it until it’s making sales, or start over and find a way to make it successful. That’s crazy! And it’s also more work, and who needs that? If you should accidentally actually DO something like build a new website, hope that it just sits there and gets moldy. That way you can heave a big sigh and say that “you tried” as you drown your sorrows in hops at the local pub.

Above all else, when you run into an obstacle do NOT take a step back and decide on your best course of action – this often leads to success. Do not decide that if this way didn’t work, there must be a better way. And do not tell yourself that you just found one way that doesn’t work, and you’re that much closer to finding a way that does work. Instead, throw up your hands, say that Internet Marketing doesn’t work because it’s all just a big scam, and give up.

4. Reinvent the wheel. If there is already a proven method for accomplishing something, ignore that method and go invent a new one. For example, there are all sorts of ways to successfully drive targeted traffic to websites, and these methods are used everyday by millions of online marketers. Do NOT use these methods! Instead, invent an entirely new method. This will take up lots of your time and probably lots of your money, too.

Plus the odds of it working are miniscule to none, so you’re almost guaranteed to fail. See how easy it is to avoid success? Simply thumb your nose at anything that’s proven to work and strike out to find an entirely new method to fail. (I have this traffic idea, by the way, which involves 3 dairy cows, a radial antennae and a photo of a Topeka Taco Stand – I’ll let you know how it works out.)

5. Indulge in plenty of delusions of grandeur. Your product is going to be the biggest thing since the iPod only it’s going to be BIGGER because even the tribesmen of the rainforest will be buying this up faster than blow darts and you’re going to get so much free publicity that Oprah is going to do a 1 hour prime time special just on you and your product and cripes, even your own MOTHER will love it, and she hates everything!

Whew. In your quest for Internet marketing failure, feeding these festering frenzied fantastic feats of glory will take up a major share of your time. After all, if you’re daydreaming you’re not working. You’re also not looking at the real world issues of whether or not there is actually a demand for your new discount concrete billy bob beer and crumpet party statues. One of the fastest ways to failure is to devise a product no one but you desires – and then spend your time daydreaming about the fortune you’re about to make.

Besides, this is all about failure. What are you doing dreaming about making fortunes anyway?

6. Be careless. Sure your ghostwriter just submitted the new product to you – just go ahead and launch it without reading it, right? Of course! How else are you going to miss the glaring error on page 42, or the fact that she omitted the entire key section people are dying to read?

Look, if you attend to details and make sure everything is in order prior to launch, you might actually be successful. So when your programmer sends you that new software, don’t check it, don’t click any links and do not test it. Just assume it’s good enough and start selling – you may do enough damage to your reputation to ensure future failure on a permanent basis.

7. Be lazy. Go watch TV, stay in bed, play video games, whatever. Just do NOT go to work on your business because you might actually accomplish something. Pity all those successful people who spend hours upon hours working on their business – no wonder why they are confined to making money, getting accolades and being successful. If they only knew how easy it is to fail they would just stop accomplishing stuff.

8. Be sick. That’s right – how can you succeed if you’re sick all the time, right? So go ahead and eat that junk food. Stay up all night. Drink until you puke. And above all do NOT exercise. Exercise is shown to increase your health in a thousand and one different ways, including making you THINK better.

And if you’re thinking better, you’re probably realizing this entire article has been utterly ridiculous – after all, you already know how to fail. Everyone knows that. And while it does take some effort to fail, it’s well worth it. How else can you lay on your death bed one day, wishing you’d achieved your goals instead of being a doubt-filled, vacillating, failure seeking, wheel reinventing, delusional, careless, lazy, sick, almost-was Internet marketer?

Yes, there is a #9 – and that’s to go do the OPPOSITE of all the opposites I just wrote about. Success isn’t hard – you just need to get busy NOT doing all the things we’ve just covered here.

What If You Simply Do The Opposite?

Over and over we hear how to succeed, how to achieve our goals and dreams, and so forth. And yet, somehow most people are falling far short of those goals and dreams…

What If You Simply Do The Opposite?

Now why is that? Perhaps it’s time to do the opposite. In a famous episode of Seinfeld, George Costanza was a perennial loser who one day decided to do the opposite of what he would normally do in every facet of his life. Result? Success!

Another example is contrarian investing – that is, going against conventional wisdom to buy when others are selling and selling when everyone else is buying – has been known to build fortunes. And this holds true for not only investments, but also in real estate.

Another example of the opposite working: Over and over we’ve been told to do affirmations to improve our outlook and our outcome. Result? If we do them a million, billion, gazillion times, they absolutely do work. But who wants to repeat the same phrases over and over 50 times a day? Not me.

Now I hear that if we simply rephrase our affirmation as a question, we only need to say it a few times here and there for it to work. So instead of saying, “I’m a success. I’m a success. I’m a SUCCESS!” we now ask ourselves, “Why am I so successful?”

Go ahead and try it and see if it doesn’t feel different than simply telling yourself you’re a success. Powerful, isn’t it? That’s because by asking the question, you are telling yourself to find all the reasons why you are successful. In other words, rather than just hearing words over and over, you are now actively participating in the process, and putting your subconscious mind to work helping you find the answers. What a difference!

I was going to write an article tomorrow on how to be successful, but I think I’ll scratch that. Instead, I’m going to write about how NOT to be successful, and we’ll see what happens. My tongue is firmly planted in my cheek as I write this, so let’s have some fun!

Stay tuned for tomorrow’s installment where I share with you “9 Ways to Be Certain You’ll Fail in Internet Marketing”… Be sure NOT to come back tomorrow to check it out, ok! 😉

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