Let’s say you’re building a sales funnel to promote a new weight loss program.
Your lead magnet should detail ways to lose weight. But here’s the key – make these methods painful. Discouraging. Problematic. Complicated. Etc.
Maybe you give them a diet that’s difficult to follow. Or a workout plan that’s enough to make an athlete cry. Whatever.
It should be something that will definitely get the job done, IF they follow it.
But they won’t want to, which is the point.
Because then you will ‘save the day’ by offering them the ‘easy solution.’
Which is, of course, the program you are promoting.
This way you get the exact people you want to enter your funnel (people who want to lose weight) and you prime them to grab your easy solution, because otherwise it just seems too difficult.
This works for almost anyt