Home Business Ideas and Opportunities

Why Your Upsells Aren’t Converting Well

No doubt you’ve seen plenty of upsells yourself, especially in the make-money niche.

Why Your Upsells Aren’t Converting Well

You’ve seen good methods and bad. Maybe you’ve even gotten aggravated at the whole upsell process you had to go through to get your product.

And maybe you’ve even had customers complain to you about your upsells. (Hopefully not.)

Here’s why upsells are so tricky – they can seem a bit… and let’s be honest here…

DEVIOUS.

“Buy my product and you can get XYZ benefit!”

They buy your product and you say, “Whoopsie, if you REALLY want to get XYZ benefit, then you also need to purchase this second product.”

And the third, and the fourth…

This is why some people ask ahead of time if there are any upsells.

They’ve had too many experiences where the product seller held something back from the first product in order to make more money by selling a second product.

It’s like selling someone a car, and then saying, “Wait, if you REALLY want to drive this thing, you might want to purchase a steering wheel, too.”

They purchase the steering wheel, expecting to now get their car, except you say, “Wait, if you REALLY want to drive this thing any distance at all, you might want to buy tires, too, because driving on the rims is slow and hazardous.”

And on and on.

Your upsell needs a REASON to exist beyond you making more money – a reason your seller understands and appreciates.

Building a plug-in and purposely holding back features so they buy the upgrade is not a good reason from the buyer’s point of view (it might be a good reason from your point of view, but that’s another matter.)

Your initial offer has got to be able to stand on its own two feet all by itself, without the help of any upgrades whatsoever. It’s got to give the customer everything they need to get the benefit they seek (the reason they bought the product in the first place.)

The question is, what are “good reasons?”

How about…

Your product provides the benefit, but only with a lot of work. Your upgrade is something that makes the entire process easier.

For example, the initial product teaches how to do something by hand, the upsell is software that automates the process.

Or…

Your product provides one method of achieving the benefit, and your upgrade provides more (different) methods of achieving the same result.

For example, your initial product teaches one traffic generation method, and your upsell is a monthly membership in which they get a new traffic generation method each week.

Or…

Your product provides a benefit and your upsell is something that complements that benefit.

For example, your initial product is how to convince blog owners to let you guest blog post, and your upsell is how to convert the traffic from guest blog posts into paying customers.

Be careful with this last one. If you go on and on in your initial offer about how you can convert this traffic to sales, then your customers might expect that information to be in the initial product.

Now then, I’d like to propose a slightly different, calmer and more gentle method of upselling.

Instead of inserting a, “Do not pass until you read this” type of upsell into your sales funnel, you try doing all of the following:

  • Suggesting they check the offer out on your download page
  • Suggesting they check it out again inside your product
  • And then following up with a series of emails letting them know why it’s such a great idea to get this upsell this week

And I say “this week,” because you’ll want to offer them a special price that is only good for the first few days after their initial purchase.

I know of one marketer who uses ONLY this method of upsell. Yes, he does not make as much money on his initial sales, but he does sell a boatload of upsells.

And perhaps more importantly, his customers never get angry at him for ramming upsells down their throats. They love him, trust him, and a surprising number do get the upsell before the discount expires.

This is something you might test.

Remember, your upsell needs a reason to exist – a reason beyond you making a profit.

12 Signs Your Website Was Hacked

You’re bring up your site and … something’s not right.

12 Signs Your Website Was Hacked

In fact, something is very wrong.

How do you know if you’ve been hacked?

Here are 12 definite signs…

Your Site Vanishes

If you’re online and your site has disappeared and the only thing that comes up is a blank screen with an, “Oops! Site could not be found,” there could be two reasons.

Either your web designer is modifying the site and it’s not finished yet, or you’ve been hacked.

Your Site Displays Another Website

Some hackers will redirect your site to an adult site by placing redirect code in your files.

Look for a new file or existing file that contains something like this:

<meta http-equiv=”refresh” content=”0; url=http://example.com/” />

Your Browsers Shows a Screen of Death

Your browser might be the first to alert you that your site has been compromised.

If malware is detected, the red screen that says, “The Website Ahead Contains Malware!” is a sure sign that your website needs deep cleaning.

You See Weird Code at the Top or Bottom of Your Website

The hacker might not have been successful or they may have been interrupted, leaving code fragments on your site.

It will look like a bunch of gibberish to the average person and will often be displayed at the top of bottom of the site.

Your Site Loads Crazy Slow, or It Crashes

Hackers may be using your site to send spam emails by the thousands, in which case your entire server and the sites hosted on it will slow down.

It is possible that it’s another site on your shared server that was hacked. Here’s hoping, except now we feel bad for them.

Your Emails Go to Spam

ISP’s maintain spam lists to blacklist domains that send out 1,000’s of spam emails.

If your site is being used to send out emails by a hacker, then your domain may be blacklisted.

If this happens, even the emails you personally send out will be marked as spam.

Admin and Public Sections Look the Same

If the admin section of your site and the public section of your site look the same, then the hackers may have been skinning your admin section to look like your public facing site.

This type of hacking comes with not-so-clever additions promoting the hackers’ prescription drug or adult site of choice.

Viagra Has Taken Over Your Site

You find words that you didn’t type in weird places or added links for products that aren’t yours.

These links might even be given stealth placement inside technological or scientific words.

And sometimes the links are in another language.

Weird or Unusual Activity

You suddenly see a crazy traffic spike for a post you made two years ago.

Or it seems like everyone in Russia has suddenly jumped on your website for no apparent reason.

Maybe you see extra comments that cannot be explained.

The big indicator here is a sudden spike in foreign traffic.

Google Tells You There is a Problem

Google watches your site for problems when it makes its scans. If it finds one, it will report back to you inside Google Webmaster Tools.

Unfortunately, it will also tell your visitors as well when they try to come to your website. This is what causes those warning boxes that pop up in your browser when you visit a site.

You Find Something Wrong in Your Files

If you’re a developer or you can work on your own code, you can monitor your site yourself for strange activity.

PHP files in your theme, the .htaccess file and the extra files in your WordPress home directory are all common places to find hacked code.

You’re looking for hidden or obfuscated code. You can scan your entire file structure for “base64” or look at the ends of PHP files for anything you don’t recognize.

Sucuri SiteCheck Tells You There is (or was) a Problem

Sucuri SiteCheck will scan your website against a database of known problems and determine if it’s been hacked.

It looks for 10 different items to make sure your site is safe, including viruses, spam and redirects.

You can get a manual scan for free or sign up for $89.99 a year to have your site regularly scanned and cleaned. https://sitecheck.sucuri.net/scanner/

Why One Internet Marketer Makes $20,000 Per Month and the Other One is Flat Broke

I’ll wager that 9 out of 10 people who read this won’t get it.

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Not really.

They’ll say, “Yeah, that’s probably right,” and then they’ll blow it off like they never read it.

But the fact is, I’m nearly certain that’s why some people crush it online and others never make more than a few hundred bucks here and there.

For example, imagine you’ve got some individual who maybe isn’t the sharpest tool in the shed. But he doesn’t know that. He thinks he’s unbelievably smart. He thinks his products are radically awesome. He thinks he’s king of the internet and master of his niche.

And even though his products are average and ordinary, and even though he’s not all that bright and certainly not clued in on what’s happening, he still does really, really well.

Then you’ve got this other person who is smart as can be.

She really cares about her customers and wants to help everybody and anybody she can.

She tries her very best to put out products that can revolutionize lives, but she wonders if she isn’t falling short.

Maybe she needs to work harder, or find more answers to give in her products, or just be an even better person.

And she’s failing miserably.

The first guy KNOWS for a FACT that his products ROCK (as he would say) and that he’s “THE MAN.”

And this comes across in everything he does.

His emails, his videos, his website – they all exude a crazy amount of confidence, and customers pick up on that and are drawn to it.

But on her site, and in her emails and videos, she hesitates.

She’s a little bit unsure.

She wants only the best for her customers, so she holds back, just in case her latest recommendation isn’t good enough.

And customers pick up on her lack of confidence and don’t buy.

Simple, right?

Now the question: Are you going to think about this and find a way to use this in your business?

Or… are you going to dismiss it?

“Because I really do think – or at least I believe – that I’m on to something here.”

“In fact, I KNOW I am.”

Take a look at those last two sentences and notice the contrast.

Which one makes you sit up and take notice?

Which one makes YOU confident that I know what I’m talking about?

See what I mean?

You don’t need to be a jerk about it, but confidence and belief in your products will go a heck of a long way towards making you sales and customers who become raving fans.

Try it.

The Best Morning Routine for Online Marketers

You’ve heard about morning routines and how powerful they can be for jump starting your day. You might even have your own morning routine, and that’s terrific.

The Best Morning Routine for Online Marketers

But what I’m about to share with you beats every single morning routine out there. One note: I said this is the best morning routine for online marketers, and hands down, it is. But it’s also the best morning routine for plumbers, horse trainers, athletes, CEO’s, astronauts and street sweepers.

That’s right – it’s the best morning routine for EVERYBODY.

And get this – it’s actually the morning routine BEFORE your morning routine.

In fact, without this “pre-routine,” your other morning routines are pretty much useless.

Here’s what it is: Sleep in total darkness, with no electronics and no sound for a solid 7-8 hours each night.

As blasé as you might think this advice is, I can tell you from personal experience that it is life-changing.

Many professionals get 6 hours or less of sleep each night. They have to PUSH themselves all day, drink energy drinks and coffee until their hands shake, and then have a drink or two before bed just to try to unwind.

Then the alarm goes off again the next day and they’re tired, groggy, irritable and angry they have to face the day again.

But YOUR LIFE can be way different (and better) than this when you start getting enough sleep.

Here’s a few power sleep tips to get you started on the right track:

Don’t eat anything for the last 3 to 4 hours before bed.

Shut off all electronics and even unplug the Wi-Fi.

Block every bit of light coming into your bedroom. Turn down the thermostat to a comfortably cool level, even a bit chilly.

And go to sleep when your body tells you to – not when your work is done.

Get sleep like this routinely and you’ll start getting twice as much done in half the time when you’re awake. You’ll have MORE leisure time, not less.

You’ll be healthier. You’ll get sick as often, and I bet you’ll also lose those stubborn 10 pounds you couldn’t seem to shake when you were sleep deprived.

You’ll be happier. You’ll have more energy. And you’ll forget all about energy drink (because you won’t need them)!

You’ll think better and more clearly. You’ll have a better memory. You’ll deal with stress better. You’ll be in a better mood and people will like you more.

You’ll like yourself more. 😀

If you’re sleep deprived, building your online business will seem like WORK.

If you’re well rested, you’ll have natural motivation and it will seem like play.

Try it for one week.

It’s the greatest productivity tool, energy enhancer, mind booster and happiness pill all rolled into one.

The Secret to Online Business Success: Ignore 95% of Your Possible Marketplace

A friend of mine works with brand new marketers on setting up and building their business. Can you guess the number one problem these new marketers make for themselves? They want to target EVERYBODY…

The Secret to Online Business Success: Ignore 95% of Your Possible Marketplace

EVERYBODY who has a kid.

EVERYBODY who wants a date.

EVERYBODY who wants to make money.

EVERYBODY who wants to lose weight.

My friend has to go around and around with them to convince them of one simple, powerful fact:

The more you specialize, the more you sell.

Think of a general practitioner doctor versus a brain surgeon – who do you think makes more?

Think of a general contractor versus a contractor specializing in high rise buildings – who do you think makes more?

Think of a regular fireman versus one who puts out fires in oil wells – who do you think makes more?

Online marketing is no different.

You cannot target senior citizens the same way you do twenty-somethings or new mothers or busy executives.

That’s why you’ve not only got to pick your niche – making money, health, diet, dating, etc. – you’ve also got to pick your audience.

And even if you are STILL thinking you can target every single overweight person with your diet product, ask yourself this… how are you going to contact and sell to all of these different people?

A market that is too wide does not work.

Want to teach marketing to ALL small business owners? Good luck.

Want to teach marketing to chiropractors? This is an opportunity worth pursuing, especially if you drill down further into local areas such as chiropractors in regions.

Want to teach dating techniques to every single person out there? Yeah, right.

Want to teach dating techniques to single guys under 30? You can make a fortune.

Pick your niche, and then pick your audience within that niche. You’ll have a far easier time finding your prospects, knowing how to talk to them and how to sell them.

So if you really want a fighting chance at success in business, learn to be selective and target your niche carefully. Serve the needs of a carefully selected niche well, and the sky is the limit for you and your business!

“But… I Don’t Know How!”

“I want to start an online business but I don’t know how.”

“I want to start my own blog and list build but I don’t know how.”

“I want to create a product but I don’t know how.”

I want to [insert whatever it is you want to do] but I don’t know how.”

But… I Don’t Know How!

Well guess what… neither did every single person who did it for the first time.

But you’re got to take the leap anyway, and take it on faith that you will land on your feet.

Figuring things out on the fly is a learned skill.

And the more often you take the leap – any leap – without knowing exactly where you’re going to land, the better you get at it. Plus, each time makes you better equipped to leap again and again and again.

Learning to operate at a high level within unknown scenarios is more valuable than learning a specific set of skills for a specific situation.

Prepare yourself mentally for being unprepared.

You can never anticipate the exact skills you will need until you need them. In fact, you don’t know what you don’t know until you find out you don’t know it.

You’re going to hit road blocks. Expect them. And expect to crash through those roadblock to the other side, too.

Expect challenges. Expect setbacks.

They are coming for you, so be prepared mentally.

Go in fighting, not retreating.

Keep your eye on the goal and nothing will stop you…

…but if you look only at the obstacles, you will never get far.

Think about this – your entire life you have been flying by the seat of your pants in one fashion or another.

Don’t stop now.

When they tell you to seize the day, they don’t mean tomorrow – they mean TODAY.

Take the leap, because you got this!

10 Marketing Mistakes You Can Correct

We all make mistakes, errors, blunders and things we really wish we hadn’t done.

10 Marketing Mistakes You Can Correct

Remember the last time you facepalmed?

Yeah, me too.

Let’s see if we can catch the next mistake BEFORE you make it.

And let’s also see if you’re already making one or more of these marketing mistakes.

If you are, you’re not alone.

Targeting Everyone

Who are you targeting with your online marketing campaigns? Everyone with internet access? Everyone who needs to lose weight? Every parent on the planet?

You need to narrow your target market.

If you look at the demographics of your current customers, that will tell you who to target. Don’t make assumptions about the demographics of your customer base. Women do search for sporting goods and men are interested in hair care, for example. Get to know who your customers are and you’ll do a better job of targeting.

Or if you are just starting out in a niche, it gets even easier. You get to decide exactly who you want to target and find out where those people are found.

Not Having a Blog for Your Website

Your website needs a blog, because blogs increase traffic. Businesses with blogs tend to have over 90% more inbound links, which helps you to get found by the search engines.

Blogs also help you to build a relationship with your prospects and customers, while giving you credibility and visibility. You write a post with great info, your prospects see and realize you know what you’re talking about, and they start reading more of your posts. Pretty soon they realize they like you. They trust you. And they buy from you.

Blogs are also a place where you can interact with your customers and prospects. You make a post and they get to respond. Then you get to respond to their comments. You can use your blog to get feedback on ideas and products.

And you can integrate your blog with social media, driving more traffic to your blog and website from social media, while driving visitors to your social media pages for even more interaction.

Lastly, you can share links to all of your blog posts on social media, not just your new posts. This is a great way to keep all of your pages alive.

Not Tracking Return on Investment

Do you know how much money you’re spending on your online marketing strategies and what kind of return you’re getting?

You don’t want to blindly throw money at digital marketing strategies without measuring the return on investment. And if you don’t measure your return on investment, you won’t know how successful (or unsuccessful) your strategy is. The key is to stick to what’s working and modify what’s not working. And to know this, you’ve got to track and measure.

To calculate your return on investment, you’ll first figure out what you’re measuring. It is traffic? Leads? Click-through rates? Conversions? Once you know your campaign goal, you can calculate your ROI.

Take the financial gain and subtract the cost of your investment. Divide that number by the total cost of your investment, and that’s how you calculate return on investment.

Be diligent about tracking ROI on all of your campaigns from here on out, because it’s the only way to see if your strategies are successful.

Not Using Videos

Videos are engaging and capture attention like no other medium. And video content can be a great way to get people to go to your website.

In a recent survey, 43% of people who watched a video in the past month also checked out a website because of a video. 22% said they requested information on a product. And 15% made a purchase – because they saw a video.

Get your own YouTube channel and take advantage of the second highest trafficked website on the internet. Then post your videos on Facebook, and even make 1 minute videos for Instagram. Videos can generate new prospects for you, and ultimately lead to new customers as well.

Forgetting About Mobile Users

Depending on your niche, it’s entirely possible you’re getting more visitors from mobile devices than laptops and computers. This is exactly why your website needs to be optimized for mobile devices.

50% of people say they will use a company less often if the website isn’t mobile friendly, even if they like the brand. 48% of people think you don’t care about them if your website isn’t optimized for mobile users.

And because 90% of time on mobile is spent in apps, you may want to consider making a mobile application for your business. But even if you’re not going to create an app, you’ll want to at least make certain your site is mobile friendly. Not sure if it is? Pull out your phone and check right now.

Having a Slow Website

Slow websites drive visitors away. You work hard to get people to your website – why send them away before they even get to see it?

Your visitors will abandon your site if it takes too long to load. If you need to spend more money for faster web hosting, then do it.

Every second counts and you cannot afford to lose customers.

Not Offering Discounts to Your Best Customers

Frankly, I think you should offer coupons and discounts to everyone from time to time. This way people who are on the fence may jump in, order, and realize they love your products.

But you should at the very least be offering discounts to your current customers. They deserve to be rewarded for patronizing you.

When you bring out a new product, offer it to them at a discount. Ask nicely for feedback and testimonials, and you’ll likely to get both. The feedback can be key to tweaking your product and making it even better. And the testimonials can earn you many more sales in the future.

Shunning Social Media

I’m surprised by the number of marketers who still avoid social media. It doesn’t cost you anything to make a Facebook, Twitter or Instagram account. And it is a great way to interact with your customers at low or no cost to you.

You can use social media for brand building, interactivity, buzz building, consumer insights, enhanced marketing effectiveness and broad reach. And because your customers are on these platforms, you need to be on them as well. In fact, 81% of people in the US have a social media profile.

When you do create your profiles, don’t buy followers. If you get caught, you’ll lose your reputation. Plus, it looks darn suspicious if you have 10,000 followers and not a single one of them engages with your content.

Not Commenting on Blogs

This applies to your own blogs and other blogs, too. On your own blog, you should engage with readers by answering their comments. Your subscribers will be surprised and pleased. And in return they will begin commenting more often. Plus, blog comments help with SEO to rank higher and get found by more traffic.

Keep your comments appropriate and professional at all times. And don’t forget to comment on other people’s blogs, too. It’s a way to subtly promote your own brand.

Your comments should be natural and informative to establish your credibility and likeability. Remember to use your full name and your face avatar, as well.

Not Guest Blogging

Why would you want to go to the trouble of writing an entire post of great content, just to post it on someone else’s website?

Three reasons:

First, you get exposed to an entirely new audience who may not have even heard of you. And yes, some of them will click your link and go to your website to grab your free lead magnet, thus joining your list. And some of those folks will become your customers.

Second, you’ll create a connection with a peer in your niche. And you never know what can happen if you continue to grow this relationship – it could eventually become very fruitful.

Third, because you can link back to your website or blog, you’ll be improving your SEO by increasing your domain authority.

How many of these mistakes are you guilty of? No worries, because now you can take action, get busy and correct them. Just pick one for now to work on, and when that’s in motion, you can begin working on the second one. No need to feel overwhelmed if you have several of these to do. Remember, inch by inch it’s a cinch.

10 Reasons Why Your Website is S-l-o-w

Someone clicks on your website link and magically they’re transported to your site, right?

10 Reasons Why Your Website is S-l-o-w

Well, no. It’s a lot more complicated than that, with hundreds of requests instantly pinged around the world to bring the text and images to your visitor’s screen.

In fact, there is so much going on in those few short seconds, that there is a LOT that can go wrong – and frequently does.

And a slow website is BAD news for you.

It can cost you thousands of visitors and conversions, not to mention all the lost revenue.

If you’re Amazon, a one second delay can cost $1.6 billion annually.

That’s how much speed matters on the internet.

First, let’s test your website to see how fast it’s loading.

And remember, this is just one snapshot in time. You really should test your site numerous times over the course of a day and even a week to truly get a good look at what’s happening.

Pingdom will test and analyze the load time of your page.

And if you sign up, it will continue to test your site every minute.

tools.pingdom.com/

Now let’s take a look at what might be slowing your site down.

Slow Server Performance

When someone clicks on your website link, their browser sends a ping to your server. But if your server doesn’t quickly answer that ping, then it will take longer for your site to load.

Cheap hosting usually gives you a shared server, which means you’re sharing space and resources with countless other websites.

If your site is slow, it’s probably waiting in line to get out the door and to your visitor’s screen.

Distant Server Location

Long distance calls take longer to connect because information has to physically travel to get where it’s going.

Think of it moving through cables, transmitting over satellites and so forth.

A similar thing happens when someone clicks on your site.

If your server is based in the US, then when someone in China clicks on your website, the information has to travel halfway around the world to request access to the server, and then your website information has to travel all the way back again to load it to your visitor’s screen.

Whew.

Honking Big Images and Files

Remember dial-up? Images loaded a bit at a time.

The same thing is still happening today, only faster. If you have a lot of complex files on your page, it’s going to take longer to load than a simple page of plain text.

Pay attention to file formats. Browsers can load GIF, PNG and JPG images quickly, but heavy formats such as BMP and TIFF will take longer.

Excess Code

Yup, if you have a lot of code, your site will be slower.

Try not to clog your site up with excess coding and Javascript.

Text Graphics

If you’re using images to display text, your site will be slower.

It’s better to use a regular font whenever possible.

Too Many File Requests

Again, big elements take longer to load. And it’s not just size, but also quantity that matters.

Every image, every social sharing button and every piece of your website requires a different file request to load.

If your page has 50 files and 50 people are trying to load your site at once, that’s 2,500 simultaneous file requests.

You can see why websites crash if traffic gets out of hand.

An Excess of Traffic

You’ve seen this one happen – A lot of traffic is sent to a website, and it slows down. Send enough traffic, and it could crash.

Your server can only handle so many requests at one time. The more requests there are, the slower your website gets.

Yes, it’s tough to be popular.

Redirects

You walk to the gate at the airport, only to find out the gate has been changed to one on the other side of the airport. So, now you’ve got to walk all the way over there.

A redirect is like that. It’s like loading a page twice, and you want to avoid that whenever possible.

Outdated CMS

If you’re using WordPress (or Drupal or Wix) to manage your site, then you’ve probably noticed regular popups asking you to install updates or new versions of the software.

Updates are good – kinks have been worked out and speed has often been increased. Be sure to install the latest version of all software and plugins to load your site faster and more smoothly.

Too Many Plugins

This is for WordPress users. If you’ve got a ton of plugins, then you’ve got a ton of file requests with CSS files and Javascript to load.

This is more stuff that has to be transmitted to get your site to your visitor’s screen, which again will slow things down. Only use plugins you absolutely, positively need.

Bottom Line: 47% of people expect a page to load in 2 seconds or less. If your site is taking longer than that, you’re losing views.

The Best Video Creation Tip EVER

You’ve heard how important video is in your marketing. You’ve heard that having videos on YouTube can lead to traffic, new customers and more sales.

The Best Video Creation Tip EVER

You’ve heard that nothing can connect you with your audience as fast as video. And you’ve no doubt also heard endless advice on how to make those videos. I watched one video on how to make videos geared towards newbies that suggested they invest the “paltry” sum of $1,500 just on lighting equipment!

Come on now… Don’t let bad advice like that keep you from getting started. Here’s all you need to know to get started making your own marketing videos – just DO IT. Just make your first video. Don’t worry about getting the lighting just right, the sound just right, the words just right. Decide what you want to talk about, show some passion for your topic, and speak into the camera.

Now here’s something you might not know – amateur videos can reap just as many new viewers and customers as professionally created ones. Why? Because viewers know it’s the real you, not some Hollywood make-believe commercial. They see you as a real person speaking from the heart about a topic you have great feeling for, and they are actually rooting you on to succeed.

So if you have yet to make your first marketing video, wait no more. Resolve to create your first video before the week is out, and post it to YouTube. Then tell your list, your blog readers and everyone you know to go take a look.

And after that? As long as you have something interesting to say, keep creating videos. You’ll naturally get better at it with practice, but it’s those first videos you’ll look back on with fondness. Where else but the Internet can you make a totally amateurish video that actually gets watched by more than a handful of people, and potentially brings new customers your way.

Remember, money gravitates towards the action takers. Let me know when you post your first video – I’d love to see it. And I may even share it with my own list and website visitors. Once you become a content creator, you’ll open new doors and possibilities for your business to grow!

Is Social Media Truly Gaining You New Customers? Or Just Wasting Your Time?

More and more I’m seeing that there is a “trick” to social media, and it’s not to bombard people with a plethora of content. Rather, it’s to use specially crafted content designed to lure a customer in and get them at least one step closer to becoming your customer.

Is Social Media Gaining You New Customers?

Have you ever gone fishing? What’s the secret to becoming a great fisherman or fisherwoman? It’s not blanketing the water with bait. Sure the fish will consume it, but if it’s got no hook, how are you going to reel them into the boat?

Instead, the secret lies in using the right bait on the right hook AND knowing what to do when you get the nibble – that is, setting the hook before the fish gets away.

So what’s your bait in social media? It’s helping the person to solve a problem. Think about this – you’ve got a problem and it’s causing you stress, perhaps making you lose money, lose sleep, or just plain irritates you. You don’t know what to do.

You begin searching the Internet for answers, but nothing seems to fit until you run across a person on Facebook / LinkedIn / Twitter, etc. who claims to know something about your challenge. You provide a few details and ask him or her what to do and BOOM! They give you a solution that HOT-DIGGITY-DOG actually WORKS!

How do you feel about that person? More to the point, are you open to doing business with that person? If you’re like the vast majority, the answer is a resounding “YES!”

So what happens next? If this person is smart, they’re going to get you to take another step. It might be to opt into a list, get on a skype call or make a small purchase. They are setting the hook and you are HAPPY to be joining them.

Contrast this scenario with one of throwing out a ton of content here, there and everywhere and hoping upon hope that somebody somewhere notices and raises their hand and says, “SELL ME SOMETHING, please!” Sure it happens, but it’s not a system – it’s a crap shoot.

So here is what I propose – become the helpful go-to person in your niche, whatever it might be. Demonstrate that you WANT to answer questions and help people. In fact, use your social media time specifically for this one purpose – answering questions in your niche. On days when no one asks a question, give the answer to a common problem – guaranteed someone out there is searching for a solution to that exact problem the moment you are posting.

By focusing on offering real solutions instead of simply spewing content, you’ll find you spend LESS time in social media and get far better results, in terms of sales for your business and earnings on your bank balance.

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