I do a great deal of reading and researching on the topic of online marketing. I have to, it’s how I make my living. I imagine you do the same.
Which is why you may have noticed that a lot of people tend to over complicate the whole online marketing thing.
Really, you need a product to sell, someone to sell it to and a way to persuade them to buy.
In fact, I said that exact same thing to an aspiring marketer the other day, and he responded with, “That’s OVER simplified, tell me how I’m supposed to do that.”
Okay, here goes:
When you get someone on your list, your job is to build rapport so they like you and your content. Once you do this, it’s a lot easier to convince them to buy your recommendations.
That’s why I start out by telling them something about me and my life. Not a full-blown biography – I’m not that fascinating. Ju