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Archive | July, 2018

How to DOUBLE Profits in Your Existing Business

Just a side note: What you’re about to discover here can also be used to help others squeeze more profits out of their online businesses, as well. In fact, you could build an entire business out of making other people’s businesses more profit using these simple methods.

How to DOUBLE Profits in Your Existing Business

Before you create new products and new profit streams, it makes good sense to maximize the earnings in your existing business.

To show you how this might be done, I’m going to use a membership site as an example. I love memberships because of the continuity of payments you receive. After all, why get paid just once on a sale if you can get paid every month for several months or longer, right?

Let’s say you (or your client) have a membership site. Naturally, the first thing you want to look at is increasing your conversions. First, you work on increasing conversions on your squeeze page, to get as many new (free) subscribers as possible. The more subscribers / prospects you have, the more of these you can turn into PAID subscribers.

Next, you’ll want to work on increasing conversions on your immediate upsell to the paid membership. And then you’ll want to work on increasing conversions with your autoresponder sequence as you follow up with prospects who haven’t yet subscribed to the paid membership.

Odds are you already know all about this. In fact, you’ve probably read numerous articles that tell you the exact same thing. The problem is, this is the point where those articles STOP, and also the point we will jump off from.

Now that you’ve maximized conversions on your funnel, what else can you do to increase revenue?

In fact, what can you do to DOUBLE the revenue you receive from paid subscriptions?

You can choose from several methods, ALL of which I highly recommend you implement.

First, offer your current paid subscribers a yearly payment option.

For example, if your membership is $25 per month, you might offer an annual membership for $175. This is a great deal, since it saves your subscribers $125.

“But won’t I be LOSING money if I do this?”

GREAT question. Your first step in deciding how much an annual membership costs is to find out how long your average subscribers stay with you.

In this example, if the average subscriber keeps their paid subscription for 5 months (5 x $25 = $125) then you are making an extra $50. If your average subscriber stays for 3 months, then you are making an extra $100.

You’ve got to know how many months your subscribers stay with you, multiply that number times the monthly subscription rate, and then charge an annual fee higher than that number, but lower than 12 times the monthly rate.

Confusing? It’s simple math, so just read the previous paragraph again and you’ll catch on.

Another example:

You charge $40 per month for your membership. Your average subscriber stays with you for 6 months (that’s really good at this price point, btw.) That’s $240 that you are currently making on the average subscriber.

You offer an annual membership for $320, which is $160 off of the normal rate. Your subscribers save $160, and you make an additional $80.

Your numbers will vary, but you get the idea. Adding this option can potentially bring in a very nice chunk of money very quickly.

You might want to offer the annual rate for one week only, so that subscribers don’t procrastinate.

And be sure to give new subscribers this option, too. New subscribers are generally the most excited, and thus the easiest to convert to an annual membership.

Second, you’ve got some prime real estate on your members page that’s most likely not being used right now.

Choose some hot affiliate offers your members are bound to like and add those to your member page.

You can do it in the form of banners or ‘personal recommendations.’ Switch these out every so often. This isn’t likely going to be a huge source of revenue but guaranteed, you will get some sales from this page.

An alternative is selling paid advertising on your members page. Basically, you are doing the same as before, except the banners or ads go to someone else’s offer instead of your affiliate links. You’ll find that fellow marketers would LOVE to offer something free to your members in exchange for their email address, and they will pay you nicely for the chance to get their offer on your member’s page for a month or two, or longer.

Third, create an entirely new page in your member’s area, and call it “Member Benefits.” Be sure to use that exact name – we’ve tested other names like Member’s Discounts and so forth, and “Member Benefits” out-pulled everything else we tested.

On this page, you’re going to place discount offers that you’ve negotiated with other marketers.

These might be discounts on products, free courses and books, free consultations, free coaching sessions and so forth.

Everything on this page benefits you. The courses and products with discounts earn you affiliate commissions. The free items cookie you in for commissions on anything purchased in the future, and so forth.

And again, you can place paid advertising on this page if you want to.

You might think this sounds like a lot of promotion, but we’ve found that almost no one complains. After all, what member is going to complain that you’ve found them a discount or something valuable for free? Occasionally someone will quip about banners, but it’s rare and nothing to worry about, as long as you don’t go crazy overboard with advertising.

Best of all, if you implement all three methods above, you’ll see a big cash boost from day one.

Your results will vary. And what if you don’t have a membership site? You do have a download page, correct? You can place ads for products there.

You can also bundle products and offer a discount. If you create products on a very regular basis, you can sell ‘memberships’ to all of your forthcoming products for a certain period of time.

And you can create a ‘Subscriber Benefits’ for your email subscribers. Add to the page every week, and also send out a weekly reminder email, letting them know there are new goodies to go collect – goodies that are available for a short time only.

That last paragraph may have slipped by your attention almost undetected, so I’m going to recommend you read it again. Go ahead…

I hear from so many marketers that they have trouble monetizing their lists. But if they would simply create a ‘Subscriber Benefits’ page and keep it filled with interesting things that result in commissions and send their readers there each week to collect those benefits, they could earn a six-figure income from this one technique alone.

Bottom line: Take a good look at your current products, funnels and business. Get creative and find ways to squeeze more money out of what you’re already doing, and it’s entirely possible to double your income without creating any new products or businesses. Until you do, you’re probably leaving thousands of dollars on the table that could be yours.

17 Tips to Use Quora to Drive Traffic

Quora is a leading question and answer platform with 200 million monthly users, and it can be a terrific source of free traffic for your website.

17 Tips to Use Quora to Drive Traffic

In fact, it’s used extensively by businesses and marketers to drive targeted traffic to their websites.

Top Quora answer people can get thousands of visitors to their websites, Facebook Groups and so forth with each answer they give.

By focusing efforts on Quora, you can build your email list, establish leadership in your niche, receive more and more traffic as you gain followers, drive people to your own online communities or websites and possibly even get syndicated to major publications.

Here are 17 tips for doing all of that and more:

Answer the most relevant questions. You want to answer the questions that are most directly tied to your own niche. They should be related to your business offering or lead magnet.

Optimize your profile. Write your profile attributes and tagline according to your niche, including a detailed “about me” section, your areas of expertise, your interests and experience. Remember to connect your other social media accounts, too.

Optimize your bio. All that time spent answering questions will be wasted if you’re not generating leads. Try designing your bio like a website homepage, with elements such as a relevant offer, testimonials or some sort of social validation, an eye-catching and relevant picture and links to your other content.

Optimize your tagline. Your tagline will appear at the top of every answer you give. It’s customizable for the different topics you write about and includes fifty characters.

To customize it, click the dots at the bottom right of your answer, and then click ‘Edit Credential.’ It’s generally best to stick to one tagline to create a strong brand recognition among the answers you’ll be giving.

Test your niches. Not sure which niche is the best one for you? Write for two weeks in one niche, using a relevant offer in your bio. Then do the same for another niche and compare traffic week-by-week by looking at the stats section of your bio.

NOTE: higher traffic is not necessarily better. You want TARGETED traffic, so also check to see which gives you the higher percentage of website visits, opt-ins and so forth.

Controversy gets traction. If you can find the questions in your niche that are controversial, or provide an answer that not everyone agrees with, you’ll likely get more traffic.

The key is to give a solid answer backed by facts – an answer that you believe. Don’t write crazy things just to stir the pot.

High organic traffic means more views. Use Ahrefs https://ahrefs.com/ to identify the questions that are receiving high organic traffic. These are often the best questions to answer.

What to look for in a question. You don’t want to waste your time answering the wrong questions that don’t send you leads. But if you know what to look for, your time will be well-spent.

Here are a few attributes to look for in a question – your niche may vary slightly but these will generally be what you’re looking for:

  • 7:1 (or better) ratio of followers to the number of answers provided.
  • Lots of followers with lots of bad answers.
  • A question with poor answers that you know you can improve upon.
  • A question that gives you the opportunity to use a personal image.
  • Anything in your niche with emotional pull. These questions will be easier to answer and you’ll be able to use personal stories.
  • Anything relevant to the offer in your bio.

How to identify bad answers. If an answer is poorly written, or it focuses on self-promotion, or it provides little value; then you can do better.

How to search questions. When you join Quora, it asks you to choose your topics. Naturally you’ll choose topics directly related to your niche. Go to those individual topics and find the best questions. When you locate one you want to answer, click the three dots next to it, and select, “answer later.”

Spend maybe 30 minutes finding and saving questions. When you’re ready to access these bookmarked questions, click on ‘Answer’ at the top right of your screen. Then click ‘answer later’ on the left side. You’ll see a list of all the questions you’ve saved.

How to outsource your searching. Searching for good questions is something you can easily outsource to your virtual assistant.

Have them go through a list of perhaps 100 topics to find the best questions, giving them the criteria you want. Ask them to create a spreadsheet with hyperlinks to the Quora questions, the follower ratio, topic name, and a rating of how good the other answers are.

You’re never too late to answer a question. If a question has a few thousand followers but over 100 answers, it can still be a good idea to answer the question.

And even if the question is old, you can still answer it and get traffic. That’s because Quora places a strong emphasis on promoting new answers, similar to how Google promotes more recent blog posts.

Using images. In every answer you give, use a relevant, interesting image. A study by Skyword found a 94% increase in viewership if a published article contains a relevant photo or infographic compared to articles without images.

Did you know that images release oxytocin in our brains, increasing trust and likeability? In one case study, participants under the effects of oxytocin gave more money to charity than those who weren’t. Make sure your images are entirely RELEVANT to your answer. You might be tempted to use images simply because they’re eye-catching, but if the image doesn’t relate to your answer, the Quora community will leave some nasty comments for you because they think you’re click baiting. Use personal stories whenever possible. Open your answer with your story, and then segue into the rest of your answer, such as giving advice or knowledge. People LOVE stories. Are you stuck for a story that fits the question? Start with the word, “Imagine,” and then put the reader right into the action. The story will almost write itself. Write like you speak. You’re not writing to impress your English teacher, you’re writing to communicate with a friend. Okay, maybe it’s 100,000 friends that you haven’t met yet, but if you think of your audience as one person – maybe your best friend or your goofy neighbor – and write just to that person, you’ll find your voice. Make your writing interesting. Use short paragraphs so it’s easy to read. Bold the first sentence and important points. Make it personal and don’t be afraid to talk about your mistakes or troubles if they’re relevant. And always end on a high note, with a positive call to action for the reader. And perhaps the most important tip of all is this: Don’t get overly promotional. Telling them to ‘click here to learn more,’ or to ‘start their free trial,’ is too promotional for Quora. But letting them know where they can go to learn more works well. For example, “If this subject interests you, I’ve written several articles about it here: [insert link]. I hope they help you with [pain point].” Instead of sending readers to your website, you might send them to a Facebook Group or similar community because it’s perceived to be less promotional than sending people directly to your site. Remember, don’t be over the top with promotions on Quora, answer plenty of questions that are relevant to your business, tell stories and write as though speaking to a friend and you’ll do fine.

You Are 4 Questions Away from Online Marketing Success

If you can answer these questions, you’ve laid the foundation for an extremely successful online business.

You Are 4 Questions Away from Online Marketing Success

But if you can’t answer these questions – if you’re just ‘winging it’ – then you’re going to struggle and likely fail at online marketing. Certainly, you will never be as successful as you could be if you did answer these questions.

(If I don’t have your interest now, you’re not paying attention…)

Here are the questions you must answer when going into ANY new market:

1: Where is your target customer right now in their life?

For example, what pain are they feeling or what problem do they need solving?

Let’s say your market is weight loss. Your target customer might be Rachael, a 35 year old married woman with two children and a career who has tried everything to lose those extra 25 pounds she gained since she got married and had kids.

2: Where do they want to be?

For example, what goal do they have, or what outcome are they looking for?

Rachael wants to look like she did when she first met her husband – thin and young and gorgeous.

She wants to look amazing in her business attire, when she’s out with her husband or just running errands. And with her non-stop schedule, she wouldn’t mind having more energy, too.

3: Why do they want to be there?

For example, what are the underlying issues they’re really trying to solve?

For Rachael, she’s worried her husband is losing interest in her. She wants him to be attracted to her, and she wants to feel sexy and wanted.

Plus, she wouldn’t mind being the most gorgeous woman in her circle of friends, looking amazing in her clothes and feeling younger, too.

And then there’s Rachael’s mom, who is obese. Rachael is secretly terrified she’s going to continue to pack on the pounds just like her mom did, and pretty soon she’ll be tipping the scales at 200+ pounds, too, with all the health problems her mom has.

4: What can you sell them to get them from #1 to #2 as quickly as possible?

This is your product. In this case, you want something that will enable Rachael – a busy mom, career woman and wife – to lose weight.

It shouldn’t take a lot of time or be super complicated – Rachael doesn’t have the free time for 2 hour a day exercise regimens or spending 3 hours in the kitchen preparing special meals.

Once you can answer these four questions, you know exactly who you’re targeting and HOW to target them. Plus, you know how to custom tailor your product exactly for them.

One last thing – some folks will wonder if we’ve narrowed our market down too much. “Shouldn’t we target ALL people who want to lose weight, or at least all women, or…”

No.

Consider this scenario: You’re having a conversation, trying to convince someone to do something. Except that it isn’t one person, it’s a thousand different people, each with a different life, different needs, different problems and different desires.

How can you begin to address the issues of 1,000 different people all at the same time?

You can’t. But you can talk to just one.

And as you carry on this conversation with this one person – in this case, Rachael – the other 999 can listen in.

No doubt they will relate to many of the issues that are raised and the points that you make. They might not be like Rachael, but they can relate to her and her problem because it’s not that different from their own problem.

And many of them will buy your product, too.

But if you had tried to address all of them at the same time? It would have been too confusing, too bland and too generic to appeal to anyone.

And now that you’ve answered your 4 questions, you can create a mission statement that works, that addresses your exact audience and tells them exactly why they can and should do business with you.

In addition, by answering these four questions you’ve just created a basic product outline – an outline you can use time and time again to make new products.

You’re able to write your sales copy, because you now know the pain points and your selling points.

And you can target your ads and your traffic to the right people with the right pain. Your ads, products, and sales copy are all congruent now. It all targets the right person and it all makes sense.

These 4 questions might very well be all that stands between you and a super successful product launch, not to mention potentially dominating your niche.

How to Achieve Anything in 90 Days…

…that you can’t achieve in a year.

What happens when you give yourself a goal to do something in the next year?

How to Achieve Anything in 90 Days…

You procrastinate. “A year? Heck, I think I’ll take a vacation first. I can work on that tomorrow – next week – next month.”

You put it off. And put it off. And a year later… you are still exactly where you are right now, today.

But if you only give yourself 90 days, you’ve got to take action NOW. Not tomorrow. Not later today. But right now.

5 year plans? Work for almost no one. Things change during a year’s time – what about during 5 years? Everything can change.

People function in 90 day chunks. You can’t plan to lose 50 pounds in a year because you’re continually eating the wrong things. Why? Because you think you can always eat right later and exercise later.

But you can lose 25 pounds in 90 days. Now you’ve got a deadline that is close, and you’ve got to get busy now.

And once you’ve lost those 25 pounds in 90 days, you can lose 25 more in the 90 days after that.

Let’s talk about your online business. Can you ramp it up in a year? Probably not, because again, the deadline is too far out. You’ll do everything BUT work on your business.

But in 90 days? You can build a website, build a list, create your first three products, recruit a couple dozen affiliates and do a joint venture or two.

And that’s just the start.

Once you’ve laid the groundwork in the first 90 days, you can level up and leverage what you’re already done.

Maybe you make an average of $2,000 a month during your first 90 days.

But now you have products, affiliates, a growing list, a growing reputation, a name for yourself and people who trust you and want to do deals with you. Do you think you can earn a whole lot more in your second 90 day period?

You bet you can.

Decide what you want and then focus on just doing that thing. Don’t get distracted. Don’t buy stuff you don’t need or spend time on things that don’t take you to where you’re going.

Break your 90 day goal up into 30 day increments. Where do you need to be 30 days from now to achieve your goal? Where do you need to be 60 days from now?

You’re looking at one big goal with two checkpoints along the way to make sure you’re on track.

Focus on this goal for 90 days. Will you do that for yourself? For your family? For your future?

The takeaway:

Ask yourself – where do you want to be in 90 days?

What do you have to do to get there?

And are you willing to do it?

Decide what you want.

Write it down.

Make a plan to accomplish it in 90 days.

And then just do it – in 90 days.

Double Your Traffic with the Same Content

If you’re not repurposing your content, you’re losing traffic. Double Your Traffic with the Same Content Repurposing is a technique to change either the format of your content or change its target audience. For example, you might convert a blogpost into a video and publish it on YouTube. Or you might turn that blogpost into a series of emails, a podcast or even an infographic. A blogpost on your website will only attract people who are interested in reading content. But when you repurpose it, you reach a new target audience on different channels. Imagine converting your blogpost into a Slideshare presentation, and then getting 50,000 views. It’s entirely possible to do this. And further imagine that at the end of your Slideshare, you had an appropriate and highly relevant offer to join your list. Even if a tiny fraction of people who viewed your presentation joined your list, it could still be 1,000 or more new subscribers for you. You can convert your existing content into:

  • Social Media Snippets
  • Infographics
  • Videos
  • Slideshows
  • Ebooks
  • Pdfs
  • Case Studies
  • Lead Magnets
  • Email Courses
  • Images
  • Podcasts

And more… I’d recommend starting off with videos on YouTube, republishing on Medium, pulling out social media snippets, and creating a slideshow on SlideShare. These are some of the best and proven ways to repurpose content that will send heaps of traffic your way.

How to SELL Your Webinar

You hold a webinar to sell your big ticket item and…

How to SELL Your Webinar

…No one shows up.

It’s every webinar host’s nightmare.

Webinars can be hugely lucrative, IF you get people onto the call. And not just any people, either. You want hot prospects who are eager to hear what you have to say and buy the product you promote at the end.

But let’s face it – while webinars were an easy ticket to sales a decade ago, now people are burnt out on them.

“Another webinar? Yawn.”

Here’s how to get people to not only show up to your webinar, but look forward to it like a kid at Christmas, counting down the days and minutes until your webinar starts and they can soak up every juicy word.

Bold Promise with Proof

Make them a promise they cannot overlook – one that gets their blood flowing and their interest piqued. And then back that promise with proof that it’s already happening.

For example, “The exact strategy I used to make $41,000 in the last month.” Shoot a 30 second video of yourself logging into your accounts and scrolling through your sales.

Another example, “The exact diet that my 10 ‘testers’ and myself used to lose a total of 412 pounds in 31 days.” Before and after still shots are good, before and after video clips spliced into a quick 60 second video are better.

Offer them a Bribe Just for Attending

The better the bribe, the more effective it will be.

For example, “10 Strategies to make an extra $1,000 a month on autopilot.”

Of course, the product you’re selling on the webinar will offer a great deal more potential than just $1,000 a month.

A Webinar to Sell the Webinar

Okay, it’s not really a webinar, but it sure sounds like one. You make a recording in which you enthusiastically greet your potential webinar attendees and get them worked up and super excited to learn what you’ll be presenting to them.

Let them know they’re getting a ton of great information, regardless of whether or not they take the ‘advanced’ option or not.

Once you’ve got them raring to go, you direct them to sign up for the webinar.

Bullet Points

Once webinar attendees have signed up, send them a list of bullet points of all the great information they’re going to learn on the call.

Emphasize there will be a ton of great info given out during the call, enough to get them started, regardless of whether or not they take the option at the end.

Use SMS

If your webinar service is equipped to send out SMS messages, by all means do so. Reminding your sign-ups that the webinar is happening soon can make a tremendous difference in how many show up for the call.

Put as much effort into selling your webinar as you do your product, and you can double the attendees and sales.

How to Use Yahoo Answers To Drive Traffic

The popularity of Yahoo Answers is huge, with many people taking advantage of the website to ask questions on just about every topic you can imagine.

How to Use Yahoo Answers To Drive Traffic

Odds are there are questions being asked right now in your particular niche of expertise – so why not leverage these questions into traffic driven straight to your website?

Have you ever performed a Google search just to wind up on Yahoo Answers? This means that someone’s question and answers landed on page ONE of the natural search results, and it happens all the time. So ask yourself – what if you answered someone’s question in a professional, helpful manner, in such a way that they wanted to know more, and clicked the link you left in your answer? And what if that link lead to your website?

As you can see, this is not rocket science. It’s akin to forum posting and gives you similar results. Here are some tips to optimize the process and get the very most link juice with the least amount of time spent…

1. Always give a good answer in addition to your website’s URL. Give the answer first and offer the URL second. For example, if someone asks where to find forums in your niche, instruct them on the search term to use in Google to find the forums, and then write something like, “or you might check out www.YourOwnForum.com.”

2. Expect to receive targeted, free, high quality traffic from questions even after the questions are closed. This is because people searching both Yahoo Answers and on Google can find the questions and your answers.

3. Yahoo Answers are voted on by members to determine the best answers. Go ahead and vote on yours when the voting period for each question opens up.

4. Use the “Advanced Search” option to find the questions you want to answer. Type in your keyword, select “open questions” under question status and click the submit button. Then bookmark this page to avoid having to use the search process each time.

5. If you haven’t already spent some time on Yahoo Answers, answer 20 questions without inserting your link into your answers. This will give you enough points to reach level 2 (Yahoo Answers awards you points and status levels as you progress). Once you are on level 2, then you can begin inserting your URL into your answers. Using it right from the start may invite unwanted scrutiny.

6. Don’t be afraid to ask questions as well as post answers. It makes your activity look more natural.

7. Answer some questions that are outside of your niche and don’t leave a link. Again, it makes your activity look more natural to Yahoo. You want to appear as a helpful expert, not like someone spamming for traffic and link juice.

8. Looking for another niche for your marketing efforts? Use Yahoo answers to help with your research. Browsing the categories and finding what’s super hot may spur you to think of clever ways to exploit these niches on the fly.

9. Are you looking for information product ideas? Again, Yahoo Answers is a good place to do research and see what it is that people want to know.

10. If you have been blogging for awhile or have created content online, invite the questioner to Google your name. This lets the questioner and the readers know that you are trustworthy.

11. Be sure the link you provide relates directly to their question. Don’t give an answer about knot tying and then send them to a cooking website.

12. Invite them to contact you personally if they have further questions. This builds a relationship for future sales, and further establishes your credibility as someone who wants to help.

13. No time? No problem. Become familiar with Yahoo Answers, write down exactly what you want done, and then outsource the entire project.

Bottom Line: Yahoo Answers is a hugely popular website that search engines love – thus it can drive highly targeted traffic to your websites. And you can simultaneously further establish yourself as an expert in your niche with each question that you answer.

And don’t forget – when you have questions of your own, consider posting them to get fresh answers and feedback.

You Don’t Have To Be Super Smart To Succeed Online

The kid who got straight A’s in school is probably the most successful person from that class, right? Actually, no. While good grades and a high I.Q. can be helpful, they not only don’t guarantee success – they sometimes hamper success.

You Don't Have To Be Super Smart To Succeed Online

After all, life is not school. And the skills it takes to get great grades don’t always transfer over into running a successful online business. Heck, I know people who struggled in high school and never made it to college who are pulling down 6 and 7 figure incomes online. How do they do it? By possessing the following traits…

They have the drive to succeed. How you define success will determine exactly what this means to you. Success for you might be making as much money as possible, it might be furthering a cause of yours, or it might be one of a hundred other things. Whatever it is, you’ve got to have a need to reach this success that you can feel in your bones. It should be your total focus so that your mind is constantly at work finding ways to make it happen.

They’re good at networking. Even online, or perhaps especially online, it’s important that you build relationships with your fellow marketers and your customers. And even if you’re not a born schmoozer, don’t worry – networking is a skill like any other that can be learned. Work on building yourself a large network of people you can turn to for advice, assistance and so forth, and always focus on what you can do for them.

They stay focused. Imagine you’re driving your car and you decide to go 5 different directions – at once. How far will you get? Or imagine chasing 5 different rabbits all at the same time – how many will you catch? Business is no different. Decide what you’re going to do and then do it, rather than falling for the flavor-of-the-week business idea.

They’re persistent. You’re not going to build a super-profitable business overnight. And if you’re looking at others thinking they became successful in a flash, know that in reality their success probably took years. Remember, nothing worth having comes easy, and persistence does conquer all.

They stand on their own two feet. I’ve seen people purchase a course on how to do something online, such as build a website or get more traffic. Then they bombard the author with a hundred different questions rather than figure anything out for themselves. Are they ever successful? I doubt it. Being an online marketer, or any type of entrepreneur, carries with it a certain autonomy. So don’t expect others to hold your hand.

They work first, they work hard and they play later. Sometimes MUCH later. You know those stories of working 2 hours a day and then laying on the beach? That’s for AFTER you make it big and you can hire somebody to oversee things for you. Maybe. Or even when you do make it big in online marketing, you may find that you still work hard. But either way, in the beginning you’ll be working long hours to get your business up and running. And yes, work does come before play if you want to be successful. If you want to play first, you might as well ditch the idea of being an online marketer and stick with a job.

Learn to outsource. There is only so much you can accomplish by yourself, even when you are working long hours. So yes, you’ve got to outsource. The first thing to outsource is anything you’re not good at, whether that’s website building, product creation, or whatever. Because if you’re not good as something, it makes more sense to bring in an expert than to spend weeks trying to master it yourself. Then as you begin earning more and more, you can also outsource more and more.

To be an online marketer, you don’t need to be the next Einstein. Your grades in school don’t matter a hill of beans. What DOES matter is what you do here and now. Adopt the above 7 traits and you are already halfway to growing an online business that can take care of you for the rest of your life.

How to Know if Your Product Will Sell, and Not Waste Time and Energy in the Process

You work for weeks on your latest product only to have low – or worse yet – no sales.

Product Sales

What happened? You did your research and analysis so you thought you knew what the market wanted. Yet your product bombed and you wasted all that time creating a dud.

Could this have been prevented? Almost certainly, and here’s how:

Once you’ve done your research and you think you know what your market wants, create a mini-product. It might be a 7 to 12 page report, or a 20-30 minute video or audio. Solve a problem in that mini-product, and create it in one weekend, or preferably one afternoon.

For example, your research tells you that gardeners are dying to know how to grow a vegetable garden on their patio. Instead of making a full blown $37 course on how to do it, choose just ONE thing – perhaps tomatoes – and create a quick product that shows them exactly how to grow luscious tomatoes in a tiny area of space. (Or some such, you get the idea.)

Now offer that mini-product for sale at a mini price. What happens? If it sells, it tells you that you are on the right track and it’s time to get to work on your big product. If it doesn’t sell, you just saved yourself a whole lot of time and effort.

And you can take this one step further. Suppose your research gave you 5 great product ideas. Which one should you pursue? Rather than guessing, create 5 mini-products that solve one problem in each area, and then see which one outsells the others. THAT’S the one you should now create a big product around.

Time saved? A lot. But just as importantly, getting that mini-product out there and selling will also give you the motivation to work hard and fast on your big product, because now you know almost for certain that it will sell and sell well.

8 Ways to Beat Writer’s/Blogger’s Block

I like to write. Heck, to be honest I LOVE to write. Yet sometimes I hate it as well – like when I HAVE to write another newsletter and I’m thinking I just don’t know what to say.

8 Ways to Beat Writer's/Blogger's Block

That’s why I like to find ideas that jog me into writing, and I share them with you here. Because I know if I sometimes have trouble writing, then those who aren’t that fond of putting words to paper must sometimes prefer to get a root canal than write another article or blog post. So take heart, here are 8 suggestions that should get your typing fingers flying and your blog readers happy they stopped by your site.

Be impulsive. If you write on a frequent basis, then there should be a part of your brain that’s always on the lookout for ideas, rants, complaints, laughs, etc. When inspiration strikes, WRITE. Yes, right then and there. If you can’t, then at least make lots of notes for later, and at the first available chance sit down and type it out. You can always polish it up later.

Some of my best writing has been where I feel possessed of spirit and the words simply fly into my head of their own accord. It’s almost like magic, but if I don’t immediately type them out then I lose both the spirit and the enthusiasm, and usually the post or article never does get written.

So be impulsive and write the moment the spirit strikes. You may not even know at first where it’s going, but that’s okay. Odds are you’ll be pleasantly surprised.

Question everything. Question authority, rules, the way things are and the way things are done. Always be asking yourself “Why?” Why are things this way? Why do we do it this way? Is there a better way? And so forth. Even if you don’t have the answer, sometimes simply asking the questions can make for a terrific post.

Break rules. Above, were questioning rules, and this goes one step further. Is your blog about weight loss? We all know there’s a rule that you be kind to everyone, regardless. But sometimes people need tough love, and maybe your next post should be how grossly obese people need to sit down and write their obituaries because odds are really good that they’re not going to live all that long.

And before you send me an email telling me that I should not have said what I just did, I recently read a news story in which a doctor, a DOCTOR, told his patient to write his obituary and it was exactly what the guy needed to lose 376 pounds. So yes, sometimes it’s more than okay to break the rules.

Combine unlikely things. This is the peanut butter and chocolate trick, or the apple pie and cheese trick. Take two idea, concepts, or whatever that normally do NOT go together, combine them and see what happens.

For example, if your website is all about how to raise money for non-profits, find out what the greediest people in the world do to acquire their fortunes, and then see how that knowledge might be appropriately used to raise funds.

Just write. I know I’ve mentioned this one before, but it’s so good I’ve got to say it again – just sit down and start writing, even if you don’t have a single solitary clue what you’re going to write about. Odds are the first few paragraphs will be throw away nonsense, but soon something will emerge from your subconscious that’s been dying to get out. I’ve used this technique many times, and it seldom fails me.

Make an outline. If you’ve got your topic and you have an idea of what you’re going to say, then by all means make an outline. Once you’ve got it, just fill it in. And no, you don’t have to write it in order – pick a section of the outline, write that section, pick another section and so forth. Making the outline first is a dynamite way to then write quickly and nearly effortlessly. Plus you’ll get to see early if your idea is worth writing about or not.

Be crazy. Okay, so this crazy idea popped into your head, and you just KNOW that it’s silly, but what if? That is, what if it’s not so silly after all? We tend to dismiss our crazy ideas too quickly sometimes rather than see them through. And here’s something worth remembering – every great achievement started out as someone’s “crazy idea.” So go ahead, follow through and see what happens.

Chunk it. Write non-stop for a certain length of time, such as 20 minutes or 30 minutes, and then take a 5 minute break. Knowing that you cannot stop writing for that period of time makes you focus and get to work, and knowing you have a break coming up soon makes it all tolerable, even on days when you especially don’t feel like writing.

There you have it… 8 ways to beat writer’s/blogger’s block. Now get to writing, will ya! 🙂

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