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Archive | May, 2018

Getting Affiliates to Sell Your Stuff (Part 2)

I have found there are 3 basic types of potential affiliates. Some people may disagree with this because some marketers believe the only good affiliates are the first type I will mention. But what they are forgetting is that every affiliate had to begin somewhere, with some product. Why shouldn’t it be yours? Getting Affiliates to Sell Your Stuff (Part 2)

The First Affiliate Type is People Who Are Already Proven Affiliates

No doubt this is the easiest source of affiliates in that they’re already sold on the concept of affiliate marketing.

In addition, they have EXPERIENCE at affiliate marketing – always a good thing. You don’t have to sell them on affiliate marketing. You only need to sell them on YOUR program.

You’ll need to prove yourself – prove your product does what it says, that your sales letter converts, that you are already getting sales. Your number one selling point to an experienced, potential affiliate is your CONVERSION rate and price point. The higher the conversions, especially in conjunction with a high price point/payout, the more likely you are to capture their attention.

Remember to warm these people up. You want to make friends before you need them to promote your product. Dropping out of the blue as a total stranger and asking them to promote is far less effective than getting to know them first and THEN asking them to promote. Common sense, but I know a lot of marketers totally skip this step and go straight to asking for the promotion. That’s like trying to go all the way with a girl without so much as a first date or first kiss. It seldom works.

The easiest place to find experienced affiliates? Find the affiliates who are promoting your competitor’s products because those affiliates are your best bet. You can simply Google your competitor’s name and see who’s promoting those products. Easy, right? And that is a million dollar tip right there, in case you missed it.

So you’ve decided you want seasoned affiliates, and you know how to find them – but what do you do next to actually recruit them?

Here are the steps I take…

First, I consider how my product is a good fit for their audience. For example, I go to their website if they have one, I look at their content, and I see how my product fits with their content, their niche, their target market – and I make some notes.

Second, while I’m on their website I look for specific places where promoting my product would be a natural fit. For example, if my product is a hair tonic and they have an article on hair care, it’s a perfect fit. If my product is a course on how to do social media marketing and they have a blog post on social media marketing, it’s a great fit. I write these places down because I’m going to be sending this information to them. I’m trying to make everything just as super easy as possible for my future affiliates.

The third thing to look at is how is your product better than what they are already promoting? Does it pay the affiliate a higher commission? Does it convert better? Is it a better product for their customers?

And then fourth – how do I warm this affiliate up to me? I don’t want to just jump in cold turkey and say, “Hey, I’m so and so, will you promote my product?!” I mean, I could, and once in a blue moon I might even get a response to that. But even so, I don’t do that. Instead, I like to approach them through social media, personal email, etc. without mention of promoting anything.

You could ask to interview them on a specific topic – that’s a great way to warm people up. After you are on the phone with a person for thirty minutes or an hour asking them questions and listening carefully to their answers, you can’t help but bond.

You could also offer to write guest articles for their website or posts for their blog. Be sure to add comments to their blog – I guarantee they read those, and when they keep seeing your name, they’re going to remember you when you contact them.

And the rest is up to you. There is no one way that works every time. Your product is unique, you are unique, your potential affiliate is unique – and so you’ve got to use your people skills and your good common sense.

Two things I might mention – do sell yourself and your product, and do keep track of your conversations with each potential affiliate.

What I mean is, do tell how well your product converts, how low the refund rate is, if you pay instant commissions, if people are raving about your product, and so forth.

And keep a log of your conversations with each potential affiliate so you don’t forget what’s already been said, what you’ve learned about the affiliate, and what you promised to do.

Also, don’t forget to stay in touch. Sometimes it takes days, sometimes weeks, and sometimes months to bring a good affiliate into your fold. It’s well worth the time and effort spent if that affiliate then makes lots of sales for you, adding not just money to your coffers but also buyers to your list. Be patient; they’re worth the wooing and the wait.

The Second Affiliate Type is Someone Who Is NOT An Affiliate (yet)

These folks have a website or a blog, and perhaps they’re promoting their own products – they’re just not promoting anyone else’s.

So why would you target them if they’re not affiliates? Because if you can convince them to promote your product, they can actually be MORE effective than other affiliates BECAUSE they don’t normally promote other people’s products.

They’ve got trust established with their readers, perhaps more trust because they aren’t constantly pitching a new product. And when they finally do promote an affiliate product, their readers will take notice.

Think of it this way – You subscribe to Dave’s newsletter and you read Dave’s blog. And every month or two Dave comes out with a new product, which you may or may not buy. But that’s it – Dave never promotes other people’s products. Then one day, you get a glowing report from Dave that says you really should check out this great product he just found. What are you going to think? You’re going to think this product must be absolutely awesome if a person who never promotes other products is telling you to take a look at it.

What if you’d gotten the same recommendation from Steve, who sends you a new offer every single day? You probably wouldn’t pay much attention to it because you know that Steve is just in it for the affiliate commission.

There are two hurdles you’ll need to overcome to bring a brand new affiliate into the fold: First, since this person hasn’t done affiliate marketing before, you may have to walk them through the process. You want to explain how it works, why affiliate marketing is a good thing for them, and how it can result in a big reward versus a small investment of time.

The second hurdle is you’ll want to demonstrate to this person how your product or service is in line with what they’re presently doing. If their list consists of retired people who garden a lot, then you’ll want to show how your product fits right in with that market. Perhaps you sell an ointment to remove stiffness, or a padded cushion for kneeling while working in the flowerbeds.

However, if your product is how to make money online, then obviously it’s not a good fit for this person’s gardening niche. Never approach someone to be your affiliate if your product is not a good match for their list. You’ll just waste their time and yours.

But if you can show your future affiliate how their audience will benefit from your product, you should have no problems.

The steps you take to win this person as your affiliate are very similar to #1 above. Take a look at their website and determine if your product is a natural fit for them, and why. Look for places on their website that would be good places to promote your product.

Next, think of the possible objections they might have to being your affiliate, or being an affiliate in general. How will you answer these objections?

Warm the potential affiliate up using any of the methods we’ve already mentioned. Think of what information you will supply them with – conversion rate, why it will sell well for them, etc. And then keep track of your contacts with them. Follow up until they either tell you “No” three times, or until they say yes.

(Getting 3 “No’s” is an old technique from sales, and actually quite effective. Just because they say “no” once or twice does not mean you can’t offer new information that they can then base a new decision on. However, if you get to the third “No,” it is usually best to stop. You don’t want to appear obnoxious. And guys, this rule of 3 “No’s” only applies in business, not in love.”)

The Third Affiliate Type Is Your Product Purchaser

If you’re thinking the seasoned affiliate marketer is the easiest affiliate to recruit, guess again. Purchasers of your product believe in it enough to buy it with their own money and use it. And who better to be your spokesperson than someone who already uses the product?

So how do you recruit them? Sometimes it’s as easy as mentioning your affiliate program in your product or the related materials. And don’t just say, “I have an affiliate program.” Instead, give them all the details. Tell them what you pay, how well it converts and how easy it is to promote because of your copy and paste ads and emails.

Then send them an email or two or three, again telling them about your affiliate program. This might be a paragraph or two at the end of an email, or an email devoted entirely to your program. Don’t make it a hard sell – you’re informing them more than selling them on the concept of making some money by promoting your product.

Let them know they don’t need a website – they can promote in forums, on Twitter, Facebook, etc. You’ll want to basically educate them on how to promote your product.

Most of your customers will never promote for you, but the ones who do can sometimes outshine a seasoned affiliate simply because they passionately believe in your product and they’re able to convey that to their readers. They’re credible, they have a lot to say about your product, and they come off as a fellow buyer rather than a seller. Best of all, they can share the results they got with your program with their readers.

Using a mix of all 3 types of affiliates, you should have no problem finding people to promote your products. The key when approaching affiliates is to warm them up, keep track of your conversations, and continually follow up, even after they have begun promoting. Treat your best affiliates like your best customers because they are the ones who can continually send you sales, not just this week, but for years to come.

Getting Affiliates to Sell Your Stuff (Part 1)

Getting affiliates to promote your products can be easier money than you could make on your own because…

Getting Affiliates to Sell Your Stuff (Part 1)

– They attract buyers you otherwise never would have received.

– Those buyers can become repeat buyers. It’s easier to sell to someone who’s purchased before.

– Your earnings from affiliates is essentially free money – minus the work you put in to attract and work with the affiliates.

“How to recruit an army of affiliates who are just waiting to promote your product! Blah blah blah.”

Did that headline look familiar? One of the myths about getting affiliates to promote your products is that they’re just out there waiting for you to call them to go to work. No such luck. Affiliates are hit with a lot of different offers to promote – and the better the affiliate, the more offers they receive.

So how do you find and recruit good affiliates? We’ll cover that in detail. First, let me share…

The Internet marketing community will tell you it’s super easy to get affiliates. Not true. The reality is that it’s work. But that’s also good news for you because 99 out of 100 product owners either won’t bother with the work or they won’t know what to do to get affiliates. That’s why you’ll enjoy a distinct advantage over them by the time you finish this article.

To get affiliates, you’ll need to convince them that you and your product are worth promoting. You’ll need to build trust. And you’ll need patience as well. Potential affiliates often won’t say yes the first time you ask, or they’ll say yes but then they’ll get distracted and they’ll go promote something else unless you follow up.

The challenges of recruiting affiliates:

Again, there is no army of affiliates waiting to promote your product. Whenever I hear that phrase, “army of affiliates,” I picture a zombie army standing just outside my door, waiting for their marching orders. But I’ve been in Internet Marketing for many years now, and I have yet to open my door and find that army, no matter how many products I produce.

Announcing is not enough.

Simply announcing that you offer an affiliate program is not enough. A common myth among new marketers, no doubt propagated by seasoned marketers – is that all you need to do is create a product and announce your affiliate program and the affiliates will come. Not true.

You’ve got to grab attention.

When you want people to sell things for you, you’ve got to get their attention. Remember, affiliates have lives, too. They’re busy with their day to day stuff as well as running their own businesses, and you’re trying to add more work to their already busy day. You’ll need to grab their attention and get them to realize that promoting your product is well worth their time. And there are things you can do to make it easier for them, as well.

You’ve got to educate your potential affiliates.

Affiliates may not know anything about your product or how your program is relevant to their audience. Your product may be different from anything they’re currently promoting, and you’ll need to educate them on how your product is a great fit for them.

Affiliates have a thousand and one choices. Daily.

Good affiliates get approached all the time. How do you stand apart from the crowd? You’ve got to make your program seem so much better/juicier/more valuable/more suitable than any other.

You might want to be choosy.

When an affiliate promotes your products, they represent you. But what if they’re not the sort of person you want your name and your products to be associated with? Or what if their style is completely different from yours? For example, if they’re super hypey and your not, you might not want them to promote for you. Look for those affiliates who are the cream of the crop. Think of them as your sales force – you wouldn’t hire just anyone to sell your product.

The best affiliates are the hardest to win over.

Realize that the best affiliates are approached non-stop night and day. Imagine if everyone was trying to get a piece of you – what would you do? You’d be cautious, and you’d filter all of these offers in some way so that you wouldn’t have to deal with them all. Be prepared to work to get to these affiliates.

More is not necessarily better.

Only a handful of your affiliates will make the vast majority of your sales. That’s why you’ll want to spend your time recruiting a few good affiliates who sell like crazy, rather than trying to recruit massive numbers of affiliates who do nothing.

Now that you know some of the myths and challenges to recruiting and using affiliates, in tomorrow’s article I’ll share where you will actually find your future affiliates, and how to approach them.

How to Get More Eyeballs On Your Content

So you slaved over your latest blogpost – and nobody tweeted it or shared it on Facebook? Or perhaps you wrote a dozen new articles – and all you hear are the sounds of tumbleweeds drifting across your screen?

How to Get More Eyeballs On Your Content

It’s harder and harder these days to capture attention – namely because attention spans are getting shorter as people are deluged with more and more things to watch/read/do.

Here are some fast tips to make your writing – shall we say – more readable.

Forget your honors English class and write like people speak. Not sure if you are? Try reading your writing out loud. If it’s awkward or stilted, work on it.

Break it up. Seriously. Ever get an email that’s a one page paragraph? Could you read it? DID you read it?

Hit the enter key like this.

Often.

Use subheads. People like to scan what they’re reading, and if something captures their attention they dig deeper. That’s why you want to add subheads to your blog posts and articles.

Not Sure What A Subhead Is?

It’s like a mini headline inside your article or blog post. See the line above.

Bold your important points. If you make your key concepts bold, the scanning eye will see them and often stop to read the complete sentence.

Use photos. Photos catch the eye like nothing else. Better yet, use photos that have at least one face in them. Studies show the eyes will linger longer on a photo of a face.

Caption your photos. The second most read copy on a page is the photo caption, so make it count. Don’t just write one or two words – think of it as a headline to generate interest. If you need two or three lines, go for it.

Use bullets and numbered lists. What’s typically the third most read part of a sales letter? The bullets. (No surprise – headline and photo captions are the first 2.)

Use links. Link to relevant info on your own website and to your research on external websites. Internal links keep your readers on your website longer, while external links show that you’ve done your research and know what you’re talking about.

Implement these simple tips and you’ll get more people paying attention to your content. With a little bit of practice, you might even give late night television a run for their money.

5 Ways to Make Your Email Stand Out

To make your email stand out and get it opened, make it clear that your email is useful to the reader, that it’s specific to what they want or need to know, and that it it’s also unique.

5 Ways to Make Your Email Stand Out

Here are a few additional tips to help ensure you get the most bang for your email buck…

Identify yourself. Don’t send an email from a generic name in the hope of confusing them into opening it – they’ll just resent you for it. Use your own personal name.

Always send your emails from the SAME name. You’re building brand loyalty, even when that brand is you. So if you keep changing your “from” line, even if it changes from “Bob Smith” to “Robert Smith” to “Bob,” you’re confusing your recipients.

Don’t pretend your email is what it’s not. More and more we see emails that say, “Your order is complete” or “Here is your download link” something similar, when it’s got nothing to do with anything the receiver ordered. This is spammy at best and downright deceptive at worst.

Create urgency SOMETIMES. Urgency works best in moderation. If every email you send screams, “Time is running out!” “The price is going up!” “There are only 3 copies left!” Then you’re going to become like the boy who cried wolf, and you know what happened to him – he cried wolf so many times, that when a real wolf actually showed up, nobody came to his rescue because nobody believed him. So the wolf ate him up.

Be brief. Yes, there are times when you have to send a longer email, but also send short ones. Remember, more and more of your subscribers are reading your emails on mobile devices, and in a distracted state. Keep your email messages succinct and to the point.

Email marketing remains one of the greatest forms of direct response marketing in history, and you can significantly improve your results if you keep these simple tips in mind when you prepare to send out your next email broadcast to your subscribers.

27 Tips To Strengthen Your Online Influence

How do you influence others over the Internet? Whether you want to change a mind or make a sale, the better you are at influencing, the more you’ll get what it is that you want.

27 Tips To Strengthen Your Online Influence

With that in mind here are 27 tips in no particular order to strengthen your own online influence and get more of what you seek.

Pick one niche and become the master of that niche. The thinner you spread yourself, the less influence you have. That’s why you want to thoroughly cover one niche rather than haphazardly trying to cover several of them.

Get out of your own online world and into new communities. We tend to get stuck in a rut of our own making, and we view the world from that one perspective that we’ve chosen. But if you’re going to influence others, you need to hang out with them, experience their world and see what makes them tick.

Build long term relationships. The longer and better you know someone, the more influence you have in that relationship. Work on making your customers stick to you for years, until they’re sure you’re a friend and there’s no hesitation on their part when you recommend something. The oldest customers are almost always the least skeptical and most trusting because you’ve taken the time to really get to know them.

Be authentic and consistent. If you are being your true authentic self, it will show. And in being authentic, you never have to worry about being consistent. You know how a liar has trouble keeping his stories straight? As the real, honest authentic you, you’ll only have one story – yours.

Know who your target prospects are and then find other people who already have your prospects on their lists. Now co-create products with those people to put yourself in front of your prospects. Instant influence!

Speak for those who are afraid to speak. Sometimes it takes guts to say what needs to be said. Become the person in the theater who asks the noisy patron to be silent, and the rest of the theater will love you. It works the same way online – be the one to speak up for others and you will have influence over those you speak for.

Give. Lots. Often. Too often we are focused on our goals, our business, and on ourselves. Try giving as much as you can and as often as you can without thought of what you might get in return.

Be passionate. No one follows a mediocre, middle of the road person. People follow others who are passionate in their beliefs. An ounce of passion will out sway and out influence a pound of reasoning and logic nearly every time.

Share the internal stuff. Having a nightmare moving your website? Confounded by the speaker in the conference you’re sitting in? Thrilled that you just got a great big order? We’re taught to always keep it professional, but it’s through sharing both the good and bad that people feel they know you and your business.

Create video content for your niche. In your videos, be bold, be passionate, be exciting. Don’t be afraid to make mistakes, just correct them and keep going. Be human. Be fun. And distribute your videos like crazy.

Share good content today. Tomorrow. Every day.

Tell stories. Who doesn’t love stories? And who can’t be influenced by the right story? Learn to become a master at storytelling and you can persuade even the most ardent enemy into joining your side.

Focus on a smaller niche. It’s hard to exert influence when you are one of 10,000 bloggers writing about weight loss – it’s easy to be influential when you are writing about weight loss for new moms in the Phoenix area.

Choose 5 to 10 people you admire in your niche and gradually get to know them. Share their stuff with your readers, ‘like’ their posts, ask them questions and pull them into your circle of influence. And don’t forget to thank them for what they have done for you, how they have influenced you, for the insights they’ve given you along the way.

Share yourself. Share your ideas, your thoughts, your ambitions – share what you’re doing today or what you did today. Not the, “I ate oatmeal” stuff, but rather the, “I thought about my grandad today and wondered what he would do if faced with this decision.” People listen when you share what’s close to your heart.

Align yourself with the best people in your niche. Not necessarily those who are making the most money, but rather those who are doing the best work and helping the most people. Those are the people you want as partners.

Don’t worry about how you’re going to get attention. Instead, make or do something worthwhile, something worth talking about.

Be different. Defy convention and do what others aren’t doing and say what others aren’t saying. People notice those who dare to be different.

Do interviews. Even if you have to get a friend to interview you, just do it. Get it online and make sure it’s seen by your people.

Become an advocate. Identify people on their way up in your niche and help them to succeed. By becoming their advocate, they in turn become yours.

Get people talking. People want to express themselves and they want to be heard. But start simple. Ask if they prefer smooth or crunchy peanut butter, or what their favorite food is. Work up to the bigger stuff. There may be no greater source of influence than simply listening – REALLY listening – to your people.

Choose who to influence by micro-targeting to find just the right people for your blog – product – niche – service. Only want women in their 30’s who work in Albuquerque New Mexico? Use Facebook advertising to find those people.

Make connections online, and then every chance you get, meet them in the real world. This might be at a conference, or it might be locally. Nothing beats meeting face to face.

Put your business ahead of your own fame. Sure you can become the top dog on a forum, but is it enhancing your business? If not, why are you doing it – for the fame? Keep your eye on your business goals, and if what you’re doing doesn’t further those goals, you probably shouldn’t be doing it.

Stop talking about your products and services and start talking about your customer. No matter what you write or say, always keep in mind, “Is this what the customer wants to know? Am I communicating with them, or just tooting my own horn?” They don’t care how much you know until they know how much you care is as true today as it was before the Internet.

Be the go-to person of your niche for content. Filter and aggregate your niches content so that your website is a one-stop-shop for the latest news.

Have a point of view. Sure, not everyone will share it – but that’s a good thing. Those who do share it will follow you anywhere.

Leverage some or all of these tips, and you’ll become a better influencer in all you do.

How to Keep Your Email Subscribers

There’s more to making money from your list than simply getting people ON your list. In fact, it’s once they’re on your list that the real work begins because you not only don’t want them to unsubscribe – you want them to actively look forward to hearing from you, to open and read your emails, and to act on your suggestions.

How to Keep Your Email Subscribers

Your subscribers will stay on your list if you are giving them value in the ways that they need. Tricky, huh? Because how do you know what it is that they need?

The answer is to create a feedback loop so they can tell what they want to learn and what they want to buy from you. This way you can design your products and services in a way that is exactly what your readers want.

You can get this information by using a survey to ask them for their number 1 questions on the niches or topics your list covers. SurveyMonkey.com can do this for you free.

Or you can write a blog post that asks readers to give you information on what they currently need. Be sure to specifically ask them to comment, and reply back to their comments. Commenting back encourages even more readers to comment, because they realize you are really paying attention to what they say.

A third option is to ask them a question in an email. It might be after your main email message, or the entire email might be you asking them to answer your question. Ask them to “hit reply right now” to send you their answer.

Once you know what their biggest questions are, you can write content or offer products that provide them with exactly what they need.

You want to condition your list to work with you, to give you the information you need so that you can help them. Think of it as a team effort – you’re asking what they need, they’re telling you, you’re creating it, they’re giving you feedback, etc.

It’s not about selling and more selling. It’s about offering your subscribers what they need, whether it’s in the form of free or paid content. And as long as you’re doing that, they will not only remain on your list – they’ll also become fans who enjoy reading your emails and buying your products.

7 Ways To Get More Subscribers Every Day

You already have a sign-up form on your website – but are you doing everything possible to get as many subscribers as possible? Here are 7 tactics for growing your list faster with simple things that only take a few minutes…

7 Ways To Get More Subscribers Every Day

Place your sign-up in as many places as possible – preferably on every page. You might also place it in the header or footer as well.

Get in their face. Your opt-in form should be prominent, in bold colors, with background color, maybe animation, etc. Make the sign-up totally visible and eye-catching.

Use pop-ups. Love ’em? Hate ’em? Either way, pop-ups just plain work. Test to see if it’s best to use a pop-up that appears after a few moments, or when the visitor is leaving the page. Do not have the pop-up appear immediately when they get to your page – you’ll just irritate your visitors and encourage them to click away. People need time to see if they like your website and if they want to subscribe.

Sell it, baby! Don’t just ask them to subscribe, BRIBE them to subscribe. Give them something they would otherwise be willing to PAY for and you’ll have a sure winner.

Get their friends, too. Run offers that encourage your visitors to forward your stuff to their friends or colleagues, and always include an easy way for them to sign-up.

Use social media. Perhaps this should have been #1 since social media can build a list faster than almost any other method. Place a sign up form on your Facebook page, run contests, offer bribes and do whatever is necessary to capture the positive attention of your prospects and get them to join your list.

Cross promote. Whether you’re cross promoting between your own product lines, or with another marketer, send emails to each list you can access offering people a great incentive for joining the other list.

Put a few of these tips into action and celebrate the growth of your email subscriber list!

13 Ways to Get More Subscribers & Sales

I don’t need to tell you how important the conversion rate on your squeeze page is. The better it converts, the more prospects you get. The more prospects you get, the more sales you can eventually make. So how do you get your squeeze pages converting like gangbusters? Here are 13 things you should be doing on every landing page you create to ensure you’re capturing every prospect possible:

13 Ways to Get More Subscribers & Sales

Know who you’re talking to. On your squeeze page you are speaking directly to your prospective customer. So who are they and what do they want? You’ve got to know your customer and use the words and images that will appeal directly to them.

Keep it simple. Really. I’ve seen squeeze pages that are cluttered with so much stuff you don’t know what to look at first. So what happens? Rather than try to sort it all out, many people will simply close it. Remember, you’ve got about 3 seconds to capture attention and hold it. Keep the clutter out and only share enough to get them to take action right now. Any more than that and you’re confusing them – and losing sign-ups.

Split-test. Everything. Repeatedly. Use a good split test program to test your headlines, your colors, your fonts, graphics, form, opt-in button, EVERYTHING.

Use one strong focal point only. You can and should use different font colors and sizes, but you only want one focal point to draw the eye in and capture attention, and that should be your headline. Everything else should flow from the headline.

Your entire message should be consistent. In other words, don’t use a headline extolling the benefits of weight loss and then use bullet points about the benefits of exercise unless it’s in direct relation to weight loss. Keep it consistent or you’ll confuse and lose your prospects.

Match your landing page to your sales page. If your sales page is for a product that teaches traffic generation strategies, then your squeeze page should refer to traffic generation strategies, not Internet Marketing in general. This might sound basic, but it’s surprising how many times I’ve gone from a squeeze page on one topic to a sales page on something different.

Sell the benefits. Remember, you’re not selling a drill, you’re selling holes. You’re not selling steak, you’re selling the aroma, the taste and the satisfaction.

Forget what you think. So you think you’ve found the perfect headline? The magic bullets? Just the right color scheme? It doesn’t matter what you think – it matters what converts the best. See #3.

Think “above the fold.” Yes, your squeeze page might extend beyond the fold – that is, below the area that shows in the computer screen without scrolling. But the area above the fold should stand on its own. It should show the headline, the bullets and the opt-in form. The below-the-fold-area is for those prospects who haven’t quite decided to opt in yet and want more info.

Tell them what to do. Your visitors landed on your squeeze page because they’re looking for something. Don’t be coy or clever – make it clear what they will get and what they need to do to get it.

Color matters. Use opposing colors on the color wheel to create contrast, and then test, test, test. Yes, some colors really will convert better than others but it depends on your offer and your audience, so you’ve got to test it for yourself.

Be trustworthy. Use short, 1 sentence testimonials that rock. Display your logo, certification, etc. Place your contact info at the bottom of the page. If you’ve been in business for years, state how many. If you’ve won awards, place those on there as well. Don’t clutter your page with this info, but do make it available.

Ask. Perhaps the best squeeze page trick, outside of testing, is to ASK them a question that they must answer with a YES! “Do You Want to Look 10 years Younger?” “Are You Ready to Build Your List 10 Times Faster?” “Do You Want To Be Irresistible to Women?” Strategically placing these on your website puts them in a “YES!” frame of mind, making them more likely to opt into your list.

Implement these conversion hacks to increase your opt-in rates and grow your sales!

Marketing With Cliffhangers and Teasers

Bloggers, email marketers, copywriters and writers of all genres, how do you keep your readers coming back for more? By utilizing that literary gem, the cliffhanger. I’ll show you how to use cliffhangers and teasers to increase your sales, but first a little background…

Marketing With Cliffhangers and Teasers

We’ve all been caught up in a story only to realize it was continued in the next chapter, installment, episode or issue. And wouldn’t you know it, they ended the present installment right when something HUGE was about to happen! Coincidence? Not at all.

When Dallas ended their season with “Who shot JR?” it was all people talked about for the entire summer. Heck, that was over 3 decades ago, and people still refer to it today. But what if they had shown you who shot JR before they ended the season? It’s likely no one would even remember that JR got shot at all.

Just this morning I was reading a work of fiction in which one of the main characters realized he was about to be ambushed when POOF! It was the end of the chapter. And wouldn’t you know it – the next chapter addressed an entirely different plot line of the story, thus leaving me in suspense until I can return to my reading.

It is the suspense that keeps us watching the movie or tuning in each week to the television show or watching the News at 11 because of that teaser they threw at us earlier in the evening that said, “Is your holiday turkey safe to eat? Find out at 6:00,” or “Is the water you’re drinking causing you cancer? Find out at tonight at 11:00.”

You can use this technique in your own marketing, as well. For example, when writing a series of emails, end each one with a major benefit of what they’ll discover in the next email. When writing a sales letter, promise to teach them something they really want to know, but first delve more deeply into why they need your product. And when writing blog posts, either throw out a teaser at the end that sends them to another blog post or sales letter, or use the JR method and leave them hanging until your next post.

Cliffhangers and teasers can be your best friend when it comes to getting your emails opened, your sales letter read and people hanging on your every word. And if you look closely, you’ll notice I even deployed this technique in the first paragraph of this article. It got you to keep reading, now didn’t it? 😉

Goof Off and Get More Done?

One thing I’ve noticed is that if I take a five minute break every hour or so, I feel more refreshed and also get more work done. The trick of course is to not let the 5 minutes extend into a half hour or more, so here are a few ideas that are quick and helpful…

Goof Off and Get More Done?

1. Jump. Get a rebounder (mini trampoline) and put it in your office. Every hour or so go jump on it. Your head will clear, your muscles will get worked and you’ll feel energized.

2. Play. Whether it’s a remote control helicopter you fly around your office or an old Rubik’s Cube, find something you can do for 5 minutes and then put it down. Not recommended: Video games. We all know that 5 minutes on a video game can easily turn into 2 hours, so save those for when your work is done.

3. Yoga or any stretching type of exercise to feel invigorated and less stressed.

4. Mind games. Here’s a site I like… http://www.GamesForTheBrain.com Check out the game, “Guess the Colors.”

5. Online jigsaw puzzles. Sign up at http://www.JigZone.com and they’ll send you a new puzzle everyday.

6. Walking. Take two or three laps around your house or up and down a staircase.

7. Cleaning or straightening. Find something small that needs attention and takes no more than 5 minutes. You’ll feel productive and glad to get back to work.

Yes, taking regular breaks can make you more productive, and now you have a few more ideas on things you could do to sharpen the saw between your working sessions!

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