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Archive | October, 2017

Scared? So Was the ‘Odd Couple’ Creator

Do you remember the television series, “The Odd Couple?” You might have seen reruns of it on one of those channels that broadcasts old shows from the 60’s and 70’s.

Scared? So Was the Odd Couple Creator

The Odd Couple, starring Tony Randall and Jack Klugman, was a smash hit and one of the most beloved shows of all time. But it’s creator and executive producer, Garry Marshall, was young and terrified:

At the time, I was pretty new to television and I went to work every day of the first season scared to death. I desperately wanted to do a good job, Unfortunately, I didn’t even know what a ‘good job’ looked like. One thing I did know was that people were looking to me for answers and I had to be ready with them. I had to make a decision right or wrong.

And time and again he did make those decisions.

You might be new to online marke

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Scared? So Was the ‘Odd Couple’ Creator

Do you remember the television series, “The Odd Couple?” You might have seen reruns of it on one of those channels that broadcasts old shows from the 60’s and 70’s.

Scared? So Was the Odd Couple Creator

The Odd Couple, starring Tony Randall and Jack Klugman, was a smash hit and one of the most beloved shows of all time. But it’s creator and executive producer, Garry Marshall, was young and terrified:

At the time, I was pretty new to television and I went to work every day of the first season scared to death. I desperately wanted to do a good job, Unfortunately, I didn’t even know what a ‘good job’ looked like. One thing I did know was that people were looking to me for answers and I had to be ready with them. I had to make a decision right or wrong.

And time and again he did make those decisions.

You might be new to online marke

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How to Launch a Sticky Continuity Course in One Day

First things first – what’s a ‘sticky’ continuity course?

How to Launch a Sticky Continuity Course in One Day

A continuity course is basically a membership where you drip feed the information to the members.

Maybe it’s on how to build a list of 10,000 hungry buyers, or how to generate super targeted traffic, or how to use social media to get new fans, prospects and customers.

The ‘sticky’ part refers to keeping your members from leaving.

The biggest hurdle most memberships and continuity courses face is in keeping their members once they get them.

And the higher the price point, the more difficult it is to get them to stick month after month.

So here’s what you do:

  • First pick your topic. Okay, you knew that already.
  • The next thing is either write your sales page or outsource it.
  • Next, write the first module, or outsource
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Case Study: $1,000 per Week in Offline ‘Ready-made’ Websites

One of the problems of working with brick and mortar type businesses is continually having to work on things like SEO. Sure, you charge a monthly fee for the services, but that makes it harder to sell, too.

But what if there was a quick and easy way to make offline cash, AND generate a monthly recurring income, too?

One gal I know is doing just that. She makes excellent money upfront – generally $1,200 or more before expenses, and she gets a monthly recurring fee, too, paid to her automatically.

Case Study: $1,000 per Week in Offline ‘Ready-made’ Websites

Here’s what she does:

She chose a niche – in her case, local contractors who work directly with homeowners – and focuses exclusively on that niche. However, she does this all over the country, not just in her home city. This way she never runs out of prospects.

When it comes to local contra

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Case Study: $1,000 per Week in Offline ‘Ready-made’ Websites

One of the problems of working with brick and mortar type businesses is continually having to work on things like SEO. Sure, you charge a monthly fee for the services, but that makes it harder to sell, too.

But what if there was a quick and easy way to make offline cash, AND generate a monthly recurring income, too?

One gal I know is doing just that. She makes excellent money upfront – generally $1,200 or more before expenses, and she gets a monthly recurring fee, too, paid to her automatically.

Case Study: $1,000 per Week in Offline ‘Ready-made’ Websites

Here’s what she does:

She chose a niche – in her case, local contractors who work directly with homeowners – and focuses exclusively on that niche. However, she does this all over the country, not just in her home city. This way she never runs out of prospects.

When it comes to local contra

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Turning Refunds into Customers for Life

When you get that dreaded email that says, “I don’t like this, please refund my money…” what do you do?

Turning Refunds into Customers for Life

Most marketers make the refund and forget about it.

But what you might not realize is that a refund request can be the perfect opportunity to create a customer for life, if you handle it correctly.

Remember, your objective is to save the customer, not necessarily to save the sale. If you can do both, then that’s terrific.

And your goal is to fix the problem, not the blame. That is, don’t blame your customer or yourself. These things happen for a myriad of reasons. And you want people to speak positively about your products, not ‘win’ arguments.

Here’s what you need to be able to say, regardless of who is ‘at fault:’

  • You’re sorry it wasn’t a good fit
  • You want to do what you c
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Online Marketing in a Nutshell (Sifting for Diamonds in the Rough)

Imagine all the prospects you attract to your business as being a large mound of gravel.

Online Marketing in a Nutshell (Sifting for Diamonds in the Rough)

But hidden in that gravel are diamonds.

Your job is to sift through the gravel to find the diamonds, and to do this as cheaply and effectively as possible.

You want to spend the majority of your marketing time and money on the diamonds – not the gravel.

Look at it that way and you’ll wake up every morning with the excitement of a prospector – filled with hope and possibility.

You could be just one email, or one ad, or one click away from your fortune! Keep sifting!!

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33 Tactics to Grow Your Business… Without Spending a Penny on Marketing!

Imagine growing your e-commerce site from nothing to $50,000 in monthly revenue just three months after launching. Impossible?

33 Tactics to Grow Your Business…

Actually, I’ve seen case studies that prove it can and does happen.

“But it takes a big marketing budget, right?”

Nope. If you know what you’re doing and you’re willing to put in the work, every single sale can come from free online marketing tactics.

In fact, when you learn these methods, not only can you grow your revenue quickly – you might also be able to raise significant VC funding and gain some primo customers or clients very quickly.

Here are 33 free marketing tactics to consider. Will you use them all? Not likely, unless you have some good virtual assistants to help you out (hint hint!)

    1. Submit a free press release for distribution using a service such as
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Case Study: How to Get an Army of Affiliates PAYING You to BUILD Your List of Buyers

Yes, you read that headline right. In fact, you might even want to read it again.

You can totally get affiliates to PAY YOU for the right to send you buyers.

Case Study: How to Get an Army of Affiliates PAYING You to BUILD Your List of Buyers

I ran across this a couple of years ago, and I have to say I was impressed. In fact, I just about joined this myself, and I’m a seasoned pro. This was done by a group of seasoned marketers, but there’s no reason why a new marketer or marketers couldn’t do it, too.

Last time I checked, this funnel I’m about to describe is still up and running and going strong. I don’t want anyone to actually steal their exact system, sales copy and funnel, so I’m going to just give you the highlights and you can fill in the rest:

First you start with a sales funnel. You’ve got a squeeze page offering a terrific little “how to do marketing” t

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Is Your Sales Funnel Earning $24,000 per Month Automatically?

If not, then read on…

Is Your Sales Funnel Earning $24,000 per Month Automatically?

And by the way, this is an advanced variation of the Skype slots technique taught earlier. You might start with that one, and then graduate to this one when you’re ready.

If you think about what’s living in the ocean, you’ll realize there’s everything from so-small-you-can’t-see-it plankton, to whales the size of apartment buildings.

The same holds true for people on your lists and in your funnels.

There’s the freebie seekers and tire kickers who will never become customers. Yes, I suppose you could say they’re the plankton. And they get directly or indirectly eaten by most everything else in the sea.

Working your way up, you’ve got tiny fish, bigger fish, crazy big fish, dolphins, small whales and HUGE whales.

Which is to say, you’ve got buyers who will buy

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