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Archive | August, 2017

When to Make Your Lead Magnets PAINFUL

Let’s say you’re building a sales funnel to promote a new weight loss program.

Your lead magnet should detail ways to lose weight. But here’s the key – make these methods painful. Discouraging. Problematic. Complicated. Etc.

When to Make Your Lead Magnets PAINFUL

Maybe you give them a diet that’s difficult to follow. Or a workout plan that’s enough to make an athlete cry. Whatever.

It should be something that will definitely get the job done, IF they follow it.

But they won’t want to, which is the point.

Because then you will ‘save the day’ by offering them the ‘easy solution.’

Which is, of course, the program you are promoting.

This way you get the exact people you want to enter your funnel (people who want to lose weight) and you prime them to grab your easy solution, because otherwise it just seems too difficult.

This works for almost anyt

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Chasing Dollar Bills Down the Road

I recently saw a video clip of a heavy set young woman running behind a car.

Chasing Dollar Bills Down the Road

The car’s truck is open, and a young man is sitting in the car’s trunk facing the running woman. In the man’s hand is a stack of one dollar bills, and as the woman chases the car, the man repeatedly hands the woman a one dollar bill. If she keeps running, she gets more dollars. If she can’t keep up with the car, she gets no more money.

https://i.imgur.com/V4Kq2bk.gifv

Crazy? Maybe.

Effective? Only in the short term.

Is it realistic to do this every time she goes running? Probably not.

Which raises two questions:

First, what will motivate you in the short term to just get started on your next project? What will get you moving right now?

And what will keep you moving in the right direction over the long haul?

For example, if your goal is t

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Is Online Marketing Too Hard for You?

Ok, this is a rant but it needs to be said… I got another email the other day from someone lamenting at how darn difficult it is to start and run an online business. He went on and on about his struggles, challenges, problems… how he didn’t have anyone to sit right there and show him step by step what to do, that he had to read BOOKS and watch VIDEOS to learn things… He was literally convincing himself that he couldn’t do it.

Is Online Marketing Too Hard for You?

This man is a friend of mine. He’s 42 years old, has a good job, a college education and a lousy attitude.

Finally I got sick of his whining and I sent him this note:

“Dear Peter,

What I’m about to say, I say with love and the deepest of respect.

I want to tell you about a 14 year old boy named William Kamkwamba.

William was born into poverty in a small Malawi village in Africa.

Because of a cr

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Give Feedback without Hurting Feelings

You hired someone to do some writing for you. Problem is, the writing itself isn’t exactly what you’re looking for. Or maybe it’s just not written well, or you need some changes…

Give Feedback without Hurting Feelings

Or perhaps a marketing colleague has asked you for feedback on their writing, and frankly you hate it.

What can you do to help the person make the appropriate changes, without offending them?

Try making it about you and not about the writing.

For example, instead of saying, “The chronology is confusing,” you tell them that you got confused by the chronology.

Instead of, “The dialogue sounds too contrived,” tell them you’re having trouble relating to the dialog, and give them a specific example of what you mean and how it could be changed.

By making it about you, you’re not insulting the work or the author. You’re simply offering your

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Are You The Low Man on the Totem Pole?

There is an American expression that if you are starting at the bottom of something and working your way up, then you are, “Low man on the totem pole.”

Are You The Low Man on the Totem Pole?

A totem pole is a Native American sculpture that is generally quite tall, with carvings of animals, symbols and people stacked one on top of the other.

But Native Americans are smart. They know that on a 30 foot pole, no one is going to see the top carvings very well.

So they place the most important person or carving on the BOTTOM.

That’s right – if you’re on the bottom and just starting out, you are the most important marketer in the room. Do you know why?

Because everything is wide open for you. You have the chance to do anything you want, target any sub-niche, become an expert in any topic and so forth.

And you have the opportunity to turn the niche completely on its hea

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The 5 Ingredients of Irresistible Headlines

Next time you write a headline, see how many of these you can incorporate.

The 5 Ingredients of Irresistible Headlines

Self-interest – This is the obvious benefit that keeps the reader on the page, reading what you have to say. For example, “Revealed at Last – 13 Perfectly Legal Ways to Make Money in Your Pajamas”

Believability – Placing some kind of ‘proof’ in your headline. For example, “Diabetes Cured in 2 Weeks – A Chicago Hospital Confirms Shocking New Remedy. No Pills, No Surgery, No Prescriptions” In this case, the third party evidence dispels skepticism and keeps the reader’s attention.

News – Anything targeted and newsworthy tends to work really well. For example, “Warning! Don’t Even Think Of Calling Your Broker Before You Read This Startling Report about What’s Happening in The Market Right

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Leverage Scarcity to Sell More Products

I was looking through an old copy of the magazine ‘Wildlife Art’ when I saw an ad for limited edition prints for a particular artist.

Leverage Scarcity to Sell More Products

At the top of the ad were thumbnails of 5 of his previous works, and each one had the words, “GONE” in red ‘stamped’ on top of them.

The headline read, “Joe Smith’s limited edition prints are the most endangered species.”

Next was a big image of the print they’re currently selling, and underneath that was the sub-headline, “Better get this one before it’s gone.”

Of course, this got me thinking how this same technique might be used in IM. What if we showed images of our last 5 programs (assuming they are no longer available) and then used similar wording to indicate that time was short and customers better act fast?

It’s definitely something to test – and I think it co

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Quick List Management Tip to Prevent Future Headaches

When you get a complaint from a list member about an autoresponder email you sent out, you’ve got options.

Quick List Management Tip to Prevent Future Headaches

You can dwell on it and let it ruin your day.

You can take the time to answer it – and if you think it’s a legitimate complaint, go for it.

But if it’s just some knucklehead blowing off steam, here’s what you do:

They almost always will simply hit ‘reply’ to the autoresponder message they are complaining about. Simply scroll down, find their unsubscribe link, and click it for them.

Future complaints from this individual? Gone!

How do you feel now? Great! Now get back to growing your business. 🙂

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How to Create a Squeeze Page that Converts Like Crazy

Last month we covered how to create the perfect lead magnet that expertly targets your ideal audience and makes them want to join your list.

How to Create a Squeeze Page that Converts Like Crazy

This month we’re going to cover how to create the landing page or squeeze page where you send your visitors, so they can sign up and get the lead magnet.

After all, even if you create the hottest, greatest, most magnificent lead magnet ever, it won’t mean a thing if your squeeze page scares people away.

Next month we’ll cover how to get as much traffic as you want from Facebook.

Because once you have learned all three of these skills, you can literally go into any market and create a list building machine in just days.

Better still, you can take it one step further and build a complete product funnel behind your lead magnet, offering a tripwire (low ticke

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15 Tips for Increase the Size of Your Sales

Why sell $10 of stuff when you can sell $20?

Or to put it another way… if you normally sell $5,000 of products a month, and you increase that amount by just 20%, you’re selling an extra $12,000 of products per year.

15 Tips for Increase the Size of Your Sales

Here are some tips to make it happen painlessly and nearly effortlessly:

1: Offer additional offers on the order form, after they start to put info on the form. By waiting to make the offer until after they’re begun the checkout process, you greatly increase the odds they won’t abandon the cart and they will take the extra offer.

2: Let them know that customers who bought product “X” also bought product “Y.” You can do this before the actual sale, during the checkout process or afterwards in an upsell or follow up.

3: Another way to word the “X” and “Y” product proposition is this: “Successful [

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