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Archive | May, 2017

The Power of Preselling Products by Email

There’s a huge difference in sales conversions when someone is excited about a purchase they’re making vs. when they’re surprised by the possibility of a purchase.

The Power of Preselling Products by Email

Think back to your own history. Has there ever been a product or anything you thought about buying for some time? Maybe it popped up in your thoughts throughout the day, you heard others talking about it, and you were convinced it would change your life, solve a problem of yours, or delight you. When it came time to buy, you jumped at the chance – you couldn’t hit that buy button fast enough. I’m sure it’s happened to you; I think it’s happened to all of us.

The same is true for your audience. That build-up matters.

If they just see your sales page blindly, they might not even read past the headline. They don’t yet have an emotional connection to it. Sure, y

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Why List Building Is Really So Important

At this point I’ve mentioned over and over that you should be building a list with just about every action you take in your business. But, why is it so important?

Why List Building Is Really So Important

There are several reasons — some include:

  • Frequent, easy contact with list members
  • Relationship building
  • Future-proofing
  • Scalability
  • Passive income
  • Multiple points of income

Let’s go over each of these points in turn.

Frequent, Easy Contact with List Members

It’s really exciting when someone reads your content, comments on your blog, sees your sales page, checks you out on social media, or buys a product of yours.

It’s great… but what if they forget about you and never take another action again?

What if they only ever buy that ONE product from you because you fall off the

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Learn Copwriting (It’s Not Rocket Science)

I talk regularly about skills that are really important to learn if you want to succeed in internet marketing. But there’s one skill that really stands above the rest – copywriting.

Learn Copwriting (It's Not Rocket Science)

Copywriting is the language of sales. It’s when you use the power of your product combined with an understanding of your market and psychology to make more sales.

Learning to write copy is one of those things that seem to really scare people. They feel like it’s a skill that takes years to learn, or expensive courses, or a certain type of person who was born with the skill. That’s not true at all.

You can learn to write copy.

This is something you should really dedicate yourself to. Ideally, you should be able to write your own sales pages, email copy, squeeze pages, and more. Even if you decide you’d rather hire a copywriter in t

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The Different Components of a Sales Letter – Are You Maximizing Your Sales?

Writing a sales letter can be one of the most intimidating things when it comes to your marketing. It’s enough to make you run for the hills… or pray desperately for the budget needed to hire a good copywriter.

The Different Components of a Sales Letter

I’m a fan of finding the “easy button” for everything I do. If I ever find something to be challenging, I look for ways to simplify it without losing its impact or magic. It’s the same when it comes to writing sales copy.

Writing sales copy becomes easy once you’ve practiced enough. But I’m also of the mindset that it can be easy for you no matter what stage of the game you’re in. Whether you’re new or just looking for a way to more easily write sales copy, I believe that knowing the components of a sales letter can really help you.

When you break it down, it’s so much less intimidating. You can focus on it

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Copywriting: Features vs. Benefits

It’s extremely important to understand the difference between features and benefits when you write copy. In fact, not understanding the difference can be death to your sales.

Copywriting: Features vs. Benefits

Have you ever read a sales page and thought to yourself that it was just so boring that you couldn’t even force yourself to keep going even if you thought you might want the product? I’m sure you have – we’ve all seen those terrible, ineffective sales letters.

But maybe to this point you haven’t been able to identify what really separates the effective sales letters (the ones that compel you to buy even when you didn’t originally intend to) from those that aren’t at all effective.

Maybe it’s the case that you’re really struggling to write effective sales copy yourself. Maybe your conversions aren’t what you know they could be – people are visiting your

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Finding a Coach, Mentor, or Accountability Partner

It’s very exciting to have your own business. You get to make decisions yourself, live life on your own terms, and determine how successful you become. We live in a great time for entrepreneurs – it’s extremely exciting, whether you’re new or experienced.

Finding a Coach, Mentor, or Accountability Partner

At the same time, working for yourself can be very isolating. It can be hard to stay motivated and have the right mindset when you’re relying on yourself. If you’re finding yourself procrastinating, feeling confused and overwhelmed, and feeling isolated… then the chances are good that the dream of working for yourself isn’t exactly what you thought it would be so far.

The operative phrase in that sentence was… so far.

It can be scary to realize this. Many people dream of working for themselves all their lives. People want to own their own business and dream about h

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Finding a Coach, Mentor, or Accountability Partner

It’s very exciting to have your own business. You get to make decisions yourself, live life on your own terms, and determine how successful you become. We live in a great time for entrepreneurs – it’s extremely exciting, whether you’re new or experienced.

Finding a Coach, Mentor, or Accountability Partner

At the same time, working for yourself can be very isolating. It can be hard to stay motivated and have the right mindset when you’re relying on yourself. If you’re finding yourself procrastinating, feeling confused and overwhelmed, and feeling isolated… then the chances are good that the dream of working for yourself isn’t exactly what you thought it would be so far.

The operative phrase in that sentence was… so far.

It can be scary to realize this. Many people dream of working for themselves all their lives. People want to own their own business and dream about h

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Start a Comic Strip and Grow Your Brand

What type of content do people love, yet you don’t see much of it in most niches?

Comics, of course.

Start a Comic Strip and Grow Your Brand

You can start your own comic strip with the help of sites like these:

https://www.pixton.com/

http://stripgenerator.com/strip/create/

Why would you want your own comic strip? Namely to get the social shares and links. A good comic strip could go viral and bring many new visitors to your site.

The key, of course, is to target it to your audience and your niche, so that you’re getting the right kind of traffic for your website.

It won’t necessarily be easy, but for some people, this will be the marketing hen that lays the golden egg over and over again.

Truth is, thinking outside the box and doing thin

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Promote Affiliate Products with Interviews

Affiliate marketing is all about the connections you make. There are people out there who need and want to buy the things you’re promoting – you just have to know how to reach those people and get them to buy even when they’re currently on the fence.

Promote Affiliate Products with Interviews

You may know already that people are a lot more likely to buy things if someone they know, like, and trust has recommended it. That’s where you come in. You’re going to be that person they come to know and like. They are going to trust you to make product recommendations that will really serve them in all the right ways. They’ll start to feel like they really know you if you host interviews and they can hear your voice.

It’s also likely that you’ll make more sales when you combine the power of your audience with the power of the product creator’s audience.

The pr

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How to Choose an Affiliate Merchant to Promote

Affiliate marketing is an industry with lots of potential, but you have to be careful when it comes to choosing which merchants you’re going to promote. There are definitely good and bad merchants out there. I don’t mean to scare you, but people have been burned by not investigating a particular affiliate merchant thoroughly enough before promoting it.

How to Choose an Affiliate Merchant to Promote

Even if a merchant is good and pays well, there may be other, even better merchants out there for you. Some merchants convert better than others. Some merchants pay faster than others. Some merchants pay more than others. You have to investigate and weigh your options, and it doesn’t always come down to who pays more than others.

Affiliate marketing can be a very lucrative business, but it’s important to be smart about how you approach it. First and foremost, make sure you can tr

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