Aside from the fact that as a reseller (affiliate) you may be able to get a ‘discount’ or wholesale rate, why would you support your competition? For the most part you should think in terms that indicate you believe your product to be superior and that is why you chose to use it. That you may make a few extra dollars that way is all good.
In addition to possible extra revenue and savings in your business operating budget, using the product yourself will give you the ability to really describe the functionality in your ads. It is so much more convincing to read something written by someone who has actually used the product than just a bland review that may say if you liked it.
You wonder if they even know what the product does or if they were in some way paid to give a favorable rating especially in a ‘check box’ format where you are not allo